16 in ’16: A Year of Social Media Part 2

10 months ago
Jo Sheridan by Jo Sheridan

16 things that happened on social media in 2016

Last week, I shared the first part of 16 in ’16, looking at some of the major social media changes in 2016. Featuring GIFs, predicting the election and referendum results and lots about Instagram, here are eight more things that changed in social media this year:

  1. 9,000 snaps shared every second, 150 million daily active users, and 10 billion daily video views – it’s no surprise that Snapchat was touted as ‘the one to watch’ in 2016. With projected ad revenue of $935.46 million in 2017, could this be the platform to topple the success of Twitter?
  1. This year, Facebook continued its monopoly on social media advertising with a 50% growth in Facebook advertisers from 2015 – 2016. 75% of brands are now promoting their posts, with 4 million active Facebook advertisers.
  1. Haven’t seen a post from your favourite Instagram account in your news feed lately? It was goodbye to the simple chronological order of posts, and hello to posts “ordered to show the moments we believe you will care about the most” – or a top-secret Instagram algorithm that no-one likes.
  1. Halloween, the start of autumn, and the end of Vine. Twitter announced in October that it was killing off its social media video-sharing app and platform Vine as it “trims its headcount and costs”.
  1. Providing new tools for social listening, inbuilt scheduling, and the ability to identify yourself as a support account, Twitter Dashboard is one of our favourite new tools this year.
  1. Whilst Twitter moments were a new feature in 2015, this year did bring the ability for anyone to get involved. Originally reserved to show ‘the best of Twitter in an instant’, all users can now create their own collections of tweets for followers to see in one place – a great tool for brands to use for events.
  1. In a year when virtual reality has grown and the need to get information immediately has increased, Facebook Live has been a big focus for Zuckerberg and his team. From adverts encouraging you to go live, to leading news channels treating live streaming on social media as serious as it’s TV broadcasts, this is something that is set to grow even more in 2017. As Facebook says, you can broadcast to the largest audience in the world with the camera in your pocket.
  1. As it’s December, we couldn’t neglect Christmas in this round-up! Proving just how much Snapchat has grown in appeal over the last 12 months, John Lewis added the platform into the marketing mix for its hotly anticipated Christmas ad – giving users the chance to star as #Bustertheboxer for the day.

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