Archive for 2016

16 in ’16: A Year of Social Media Part 2

10 months ago
Jo Sheridan by Jo Sheridan

16 things that happened on social media in 2016

Last week, I shared the first part of 16 in ’16, looking at some of the major social media changes in 2016. Featuring GIFs, predicting the election and referendum results and lots about Instagram, here are eight more things that changed in social media this year:

  1. 9,000 snaps shared every second, 150 million daily active users, and 10 billion daily video views – it’s no surprise that Snapchat was touted as ‘the one to watch’ in 2016. With projected ad revenue of $935.46 million in 2017, could this be the platform to topple the success of Twitter?
  1. This year, Facebook continued its monopoly on social media advertising with a 50% growth in Facebook advertisers from 2015 – 2016. 75% of brands are now promoting their posts, with 4 million active Facebook advertisers.
  1. Haven’t seen a post from your favourite Instagram account in your news feed lately? It was goodbye to the simple chronological order of posts, and hello to posts “ordered to show the moments we believe you will care about the most” – or a top-secret Instagram algorithm that no-one likes.
  1. Halloween, the start of autumn, and the end of Vine. Twitter announced in October that it was killing off its social media video-sharing app and platform Vine as it “trims its headcount and costs”.
  1. Providing new tools for social listening, inbuilt scheduling, and the ability to identify yourself as a support account, Twitter Dashboard is one of our favourite new tools this year.
  1. Whilst Twitter moments were a new feature in 2015, this year did bring the ability for anyone to get involved. Originally reserved to show ‘the best of Twitter in an instant’, all users can now create their own collections of tweets for followers to see in one place – a great tool for brands to use for events.
  1. In a year when virtual reality has grown and the need to get information immediately has increased, Facebook Live has been a big focus for Zuckerberg and his team. From adverts encouraging you to go live, to leading news channels treating live streaming on social media as serious as it’s TV broadcasts, this is something that is set to grow even more in 2017. As Facebook says, you can broadcast to the largest audience in the world with the camera in your pocket.
  1. As it’s December, we couldn’t neglect Christmas in this round-up! Proving just how much Snapchat has grown in appeal over the last 12 months, John Lewis added the platform into the marketing mix for its hotly anticipated Christmas ad – giving users the chance to star as #Bustertheboxer for the day.

16 in ‘16: A Year of Social Media Part 1

10 months ago
Jo Sheridan by Jo Sheridan

16 things that happened on social media in 2016

One of my favourite parts of working in a social media role is that it never stops changing. There’s always a new update, a new platform, a new user experience, a new tool to learn. As the leading, and emerging, platforms vie for consumer attention, they’re always looking for ways to be better, or at least be better than their closest rival.

There haven’t been too many good things to come out of 2016 if general consensus is to be believed, but 12 months of social media has seen some pretty impressive changes. So, rewinding back to January, here are the first eight things that happened in ’16: [Click here for Part 2!]

  1. Instagram created Stories, or, Instagram was ‘influenced’ by Snapchat when it created its new Stories feature, which conveniently has most of the same features as Snapchat. If it ain’t broke…
  1. For us content creators, Twitter gave us a lifeline in making 140 characters go further. Any media, including pictures, videos and GIFs no longer count towards the count – a small change for them that is nothing short of life-changing for us.
  1. Talking of GIFs, back in March, GIF search became integrated in to Twitter for 100% of users, making it easier than ever before to up your picture game.
  1. Back in May, Instagram’s rebrand was the talk of the town. With a simpler camera, and a rainbow gradient, there’s no doubting the new look is definitely more modern – shame then that the initial response was mainly negative.
  1. It was a busy year for Instagram, as the platform announced its new ‘Business Profiles’ in June. Offering us in-built analytics including reach and impressions for the first time, as well as offering customers new ways to engage, Instagram activity is now a lot more measurable.
  1. If the polls were to be believed this year, we’d still be in the EU and Hillary would be President of the US. But one thing did predict the correct outcomes, and that’s social media. For both the EU referendum and the US presidential elections, social media sentiment and analysis were much more on the money than ‘official’ polls.
  1. For when a picture simply isn’t enough, you can now take a look around thanks to Facebook 360. Even without the fancy kit needed to film a fully 360 project, you can still get a slice of the action by uploading a panoramic photo direct from your phone!
  1. Goodbye to logging in and out of Instagram for every single client, and hello to multiple accounts in one.

Brick by brick, the #StopFundingHate campaign builds

10 months ago
natalie by natalie

This is not a Christmas ad

Founded back in August, the Stop Funding Hate campaign was created to stop brands placing their advertising with newspapers that, in their words, promote “hatred, discrimination and demonisation”.

After just four months, the Stop Funding Hate Twitter account has amassed over 62.5k followers, as well as a slightly eclectic handful of high-profile supporters including Alistair Campbell, Gary Linekar and Lily Allen.

Earlier this month, amongst the noise of this year’s Christmas ads, the campaign founders also launched a thought-provoking video targeting big brands and posing the question, “What if goodwill to all wasn’t only meant for Christmas?”

Despite the surge in support for the campaign, many brands have been reluctant to take any action. Co-op is reportedly ‘reviewing’ its media buying but Walkers and John Lewis have both been quoted as saying they don’t make advertising decisions based on a newspaper’s editorial stance.

There’s only one brand that’s taken the leap to agree to the campaign’s requests, and that’s Lego.

Announced earlier this month, Lego made the decision to end its promotional agreement with the Daily Mail, claiming that it had no plans for further activity in the future.

This came off the back of growing social media pressure and a letter from Lego customer, Bob Jones, which went viral.

In a statement, a Lego spokesperson commented: “We spend a lot of time listening to what children have to say. And when parents and grandparents take the time to let us know how they feel, we always listen just as carefully.

“We are both humbled and honoured to see how much consumers all over the world express their care for our company and our brand. And we will continuously do our very best to live up to the trust and faith that people all around the world show us every day.”

My only question is – where does it stop? It’s all very well pulling your advertising with the papers directly. But, if the department stores which stock your products take a different view, what impact has really been made?

Nevertheless, the announcement from Lego was a brave and clever PR move which really couldn’t have come at a better time, as we start gearing up for Black Friday and the start of Christmas shopping mahem!

Image source

Christmas ads: Tear-jerkers win again!

10 months ago
natalie by natalie

Christmas ads – it’s all we’re talking about! It’s the one time of the year where I actually look forward to ads. Is it me or does there seem to be a common pattern amongst brands? It seems many have turned to animated joyful comical ads, and steered away from the usual cryfest.

I recently read an article in Marketing Week that said; following a chaotic year of controversial political surprises such as Brexit and Donald Trump presidency, John Lewis wanted to do something lighter according to their customer director, Craig Inglis.

He said he hoped ‘the advert would make people smile, reminding everyone what if feels to give the perfect gift for Christmas’. Sentimental as the previous efforts were, they packed an emotional punch, simply lacking in this ad.

I believe a good Christmas advert should make you feel warm and fuzzy inside, and move you as much as the most heart-rending film. These are the ads we remember and look forward to watching over the festive period. Aldi’s Kevin the Carrot, John Lewis’ Buster the Boxer and Sainsbury’s The Greatest Gift ad just didn’t do it for me.

Here are the ads that won me over this year:

  • Alzheimer’s Research UK ‘Forgotten Santa’ – the first TV campaign launched by the charity and it works wonderfully. This powerful ad raises awareness of Alzheimer’s disease and the charity, and sends out an important message – that anyone can get Alzheimer’s at any given time. What I found interesting was that although the hashtags, #santaforgot and #ibelieve have been used on Twitter, the company has not put any paid spend on this platform.


  • Lidl’s Homecoming – a tale about a family coming together to give their beloved dad and grandfather a Christmas to remember. It’s heart-warming and relatable.


  • Marks and Spencer’s Christmas with Love from Mrs Claus – a beautiful story of a glamourous Mrs Claus helping out a little boy called Jake who wants the perfect gift for his big sister. The campaign also involves Mrs Claus taking over M&S’ social media accounts, and the hashtag #lovemrsclaus which generates its own emoji! Although many brands include a charity element, M&S has decided not to work with a specific charity but instead an army of Mrs Claus will be giving random acts of kindness to 15,000 customers in the run-up to Christmas. For each act, M&S will donate £5 to the recipient’s charity of choice.


  • Heathrow Airport: Coming Home for Christmas – an unlikely contender but this one made me teary. The ad follows Mr and Mrs Bear, two elderly teddy bears landing at the airport. It captures the moment loved ones are reunited with their families, and spreading the message that coming home is the best Christmas gift of all.

What’s your favourite Christmas ad this year and why?

We’re recruiting: Account Executive

11 months ago
by Ruth Pipkin

We’re looking for a talented and self-motivated account executive to join our busy team.

This is an opportunity to make your mark at an ambitious and dynamic agency in the heart of Birmingham. As an account executive, you will work as part of the account team to deliver work for a range of clients across our three core sectors of retail & leisure, education, and community.

The successful candidate will play an important supporting role in ensuring that we continue to deliver an exceptional service to our national and regional client base. Day to day you will be responsible for account admin such as managing press coverage reports, media lists and research as well as developing and implementing social media campaigns. Alongside this you will have the opportunity to hone your skills, including press release and feature writing, media relations, social media and event management.

You will have:

  • Up to a year’s PR experience within an agency, or proven relative work experience
  • Excellent written skills
  • Exceptional attention to detail
  • The ability to multitask and work across numerous projects and campaigns
  • A keen interest in all aspects of media
  • A confident telephone manner
  • A desire to learn and play a key role in a growing agency

For a full job description or further information, please email Ruth Pipkin on or call 0121 236 2132.

Closing date for applications is 5pm on Friday 11th November 2016.

How does your Social Media measure up?

12 months ago
Jo Sheridan by Jo Sheridan

One of my favourite parts of my role here at Rewired is delivering social media for a range of clients. From day-to-day content across a variety of sectors, to delivering reactive and live social media during an event, the impact of social media marketing is something which just seems to keep on growing.

Glynn Purnell's Friday Night Kitchen GPFNK

Last Friday, Ruth and I were part of the team that delivered Glynn Purnell’s Friday Night Kitchen, as part of our work with Cure Leukaemia. Whilst Ruth was busy supporting with event management, I was glued to my iPhone to document the event through social media. With some fantastic engagement throughout the evening, and seeing our #GPFNK16 hashtag trend across Birmingham, there’s no doubt that social media added another dimension to the evening.

But when the curtain falls, or the music stops, how do you measure the impact of social media at your event?

1. Work out what matters to you

Each event will have its own key metrics and KPIs to determine success, so ensuring you know yours will get your evaluation off to the best start. For example, a launch event might aim to increase awareness and grow its social media audience, whereas a more established event might be looking for increased conversation and engagement.

Each platform also has its own metrics, but here are some of the general stats to consider:

  • New followers or page likes
  • Total reach
  • Total impressions
  • Engagement, including likes, retweets, comments and shares
  • Brand mentions, especially from influencers

2. Understand what it means

All good reports need to be explained, so having a clear understanding of all the key terms will enable you to showcase clear and concise results. If your report couldn’t be picked up and interpreted by someone with the most basic understanding of social media, then it’s time to rethink your approach. Need to brush up on your key definitions? Understand reach, impressions and engagement in this jargon-free guide.

3. Start with in-built analytics

Whilst there are several free (and paid for) websites and apps designed to analyse social media results, start your search much closer to home. In-built analytics across Twitter and Facebook are some of the most in-depth and reliable around, whilst the newly introduced Instagram Business Accounts provide some fantastic insights on a weekly basis.

Social media measurement for events

On both Facebook and Twitter, you can filter your results down to a specific period of time, whether that’s the month leading up to your event, or just the day itself. With a whole host of key statistics and visual graphs to demonstrate your social media success, there are so many reliable options lying within the platforms themselves. Not sure where to start? These handy guides will help you master Twitter, Instagram and Facebook insights.

Exhausted insights, but still want to find out even more? Here are my top 4 FREE social media analytic tools online:

4. Presenting your results

Put yourself in the shoes of the person receiving the report. Whether it’s your boss, a client, or a colleague, making sure the headline statistics are easy to find and easy to understand is key. Consider the two documents below, both show exactly the same information, but which one conveys the key information the best?

Social media measurement for events

5. Comparing or benchmarking?

Another thing to consider when reporting on your social media success, is whether you’re comparing it to a previous event, or using this as your future benchmark. For comparison reports, say for an annual event, you’ll need to show how this year performed compared to last year. This can be done with numbers, percentages, graphs or more, but is key to show growth (hopefully!) year on year. Do bear in mind that your key metrics may have changed, as these might explain any decreases – remembering understanding what you’re talking about is key.

If this is the first event of its kind, this report will form the new gold standard, something which can be built on for future events. It’s important to analyse what went well, as well as what could be improved, so your social media presence can grow event after event. As they say, the only way is up.


Want to find out more about social media reporting, or how Rewired PR can support your event or company with social media? Email

Instagram Business Profiles – Executing the Perfect Delivery

1 year ago
Matt by Matt


We’re always looking for ways to improve our systems and services, with the ultimate goal of providing better results for our clients.

As most of you will know, a key part of our offering as an agency is social media – constantly developing effective social media strategies that are individually tailored to suit specific clients, with the aim of increasing brand awareness among their target audiences.

Creating compelling social media schedules and taking great-looking photos is only half of the job – the second half is about how effectively you execute the delivery of your content, and how accurately and efficiently you can collect results and data to prove to clients that your services are worth investing in.

As with most other professions, keeping on top of industry updates and trends is part and parcel of the job. However, it could be argued that this statement is most true for social media – an industry where the goalposts are constantly being moved, and battling platforms are forever inventing new ways to set themselves apart from the competition.


Improved insights

That’s why when Instagram recently announced the launch of their ‘Business Profiles’ it was an almost instantaneous reaction to switch all of our client’s Instagram accounts over to the new format. The new Business Profiles allow you to easily access data relating to the performance of your posts, helping to unearth trends within your content, and discover which posts are performing well and which are not. We are now able to dissect a month’s worth of Instagram content, and really analyse posts down to the very last hashtag – helping us improve client schedules and strategies going forward.

Customers can now easily access valuable information when visiting our client’s profiles, including getting contact numbers and addresses, which ultimately help to increase footfall and drive sales – perfect for our clients in the leisure sector!


Providing clearer results

As an agency it’s about providing the best results possible in a way that our clients can look at them and understand exactly where the value is. Compiling quarterly social media analytics reports was once a labour intensive process of counting how many photo ‘likes’ a profile had generated in any given month. Now with Business Profiles it is an in-depth analysis of the content we are producing, figuring out what works for our clients, and calculating the most effective approach going forward. Business Profiles have allowed agencies to prove amazing results, and helped clients understand those results better.


Image source: [1]
Twitter: [@MattLong1994]

Social Media and the Beautiful Game

1 year ago
Jake Malbasa by Jake Malbasa

Everyone is aware of the impact social media has on a brand – football clubs and their players are no different. Every football club down to Sunday League level has a social media presence. In 2009 Cristiano Ronaldo’s publicists scoffed at the idea of him being able to reach 10 million fans on Facebook – “That’s more than the entire population of Portugal”. As of today, Ronaldo has 116 million Facebook fans; the most of any human.

With the new season still just weeks old, let’s have a look at how, over the past few seasons, social media has affected football and those that play it – for better and for worse.

The medium of choice

Traditional media cannot keep pace with social media – all stories break first on Twitter. But unlike breaking news, where the news outlets are still the trusted and go-to source, football clubs can bypass the traditional outlets completely. They themselves can tweet to their multi-million fan base, sit back and wait for it to be retweeted to the rest of the world.

In the past, the only option was for a press conference to be called, the world media would gather, with rumours buzzing about the player about to be unveiled. Page 302 on Ceefax was the most up-to-date source. Now:

zeUnfortunately, regardless of his ties, Jim White is no longer the king of deadline day. #deadlineday is the country’s number one trend from AM to PM, and whether true or false, Twitter rumours make the day far more entertaining (sorry Stoke fans):stok



Giving the game to everyone

In days gone by, it was only those fortunate enough to have Sky Sports that could watch all the goals go in. Even with live TV figures soaring, social media has always been rife with shaky video footage of somebody’s TV which eventually gets dragged down by Twitter. Noticing the volume of, and need for these videos, Twitter this year signed a deal with Sky Sports, and through @SkyFootball, all the goals and highlights can be seen instantly.

Going a step further, Wayne Rooney testimonial match against Everton was the first English game to be legally streamed on Facebook. The success has encouraged Sky Sports News to try the same with the immensely popular Soccer Saturday. Through social media, the game is more accessible than ever.

Personal brand and engagement

From an individual brand perspective, social media is unparalleled. Footballers tweet their opinions, activities and even some very personal information. Cristiano Ronaldo used his Facebook account to announce the birth of his child, as did Wayne Rooney and a whole host of others. As with all celebrities on Twitter, their personality really comes across.

Players like Joey Barton (now inactive) and Juan Mata give examples of well written, insightful blogs – that through social media receive substantial shares. Sometimes you don’t need a lengthy blog to change public opinion and drum up personal support; it can be done in a few tweets. This is how to deal with being dropped elegantly:



Of course, sometimes showing your true personality isn’t the best idea:


Accessibility to players isn’t always great

Whilst it’s sometimes nice that we can see what our superstars are having for breakfast, social media also has a darker side. In the past, players have become the targets of racial abuse and hate campaigns. A slightly lighter example, but hurtful nonetheless was a social media petition to ban Tom Cleverley from the England squad. Whilst I’m sure you probably agreed with it, it can’t have been nice for poor Tom to see the signatures mounting up.

When social media backfires

Working as a publicist for a footballer must be a nightmare. Sure there are perks, but screening everything they say isn’t possible – if only. Here are a few examples that must have sent the PR teams in meltdown:

Following his recent move to CRYSTAL PALACE


Directly following a 6-0 drubbing (he later claimed this was a ‘pocket tweet’)



Whether social media is positive or negative there’s no doubting its growing influence in sport. If they’re not already, clubs should be rolling out regular workshops for the players – after all, it’s much better to have a Bastian Schweinsteiger than a Joleon Lescott.

Our favourite Birmingham burgers for National Burger Day!

1 year ago
Jo Sheridan by Jo Sheridan

National Burger Day Birmingham

If there was ever a national awareness day we could get behind, it would definitely be National Burger Day. You might be forgiven for thinking that a burger, is well a burger, but when we asked the office to choose their favourites there wasn’t any hesitation. Cue a long list of adjectives, enthusiastic hand signals and talk of having to have a burger for lunch in the name of research, all pretty standard reactions to creating a list about food.

But it’s not all just about burgers; awareness days like this can be great news for both restaurants and journalists, with a host of online articles and features dedicated to the search for the best in town. It seems like National Burger Day is also a hot topic on social media; in 2015, there were over 125,000 tweets and 40,000 Instagram posts tagged with #NationalBurgerDay, a figure we expect to rise for 2016.

So here they are – Rewired’s favourite Birmingham burgers (plus two International recommendations…) Warning: reading past this point is likely to make you extremely hungry. But trust us, it’s worth it.



Everyman’s Spielburger

Great burgers are even better when watching a great film, and Everyman Cinema delivers on both! If you haven’t tried a Spielburger yet, you don’t know what you’re missing.

 Everyman Spielburger National Burger Day


O.P.M’s Cheeseburger

For pure filth, Birmingham’s best burger has got to be Original Patty Men’s Cheeseburger which Lisa and I first tried at I CHOOSE Live’s Pulp Fiction event.

However, the best burger I’ve ever tasted was from Father’s Office in Santa Monica, LA. Created by acclaimed chef, Sang Yoon, the Office Burger comes medium topped with caramelised onions, Gruyère and Maytag cheese, applewood-smoked bacon compote and rocket served in soft bun. I don’t think any of us talked or even looked at each other while we were eating!

Father’s Office in Santa Monica National Burger Day


Billy the Kid

My favourite burger in Birmingham has got to be Billy The Kid from Gourmet Burger Kitchen. It’s filled with grilled goat’s cheese, bourbon mushrooms, house onion ring, truffle mayo, rocket and pickled onions – yum!

There are still so many burger joints in Birmingham that I want to try out – the list is never ending! But if I had to choose outside of Birmingham, the best burger I’ve ever had was in Riviera Maya, Mexico –  I am drooling even thinking about it, and I would actually go back just for the burger! It was a lime and coriander pork burger topped with avocado, loads of gherkins and cheese, and a side of criss-cross fries.

Billy the Kid National Burger Day


O.P.M’s ‘Big Verns’ Krispy Ring

Rarely does food live up to its hype, but Original Patty Men certainly does! Winner of Britain’s Best Street Food Burger, the wheels were off when my visit to the actual restaurant in Digbeth set the precedent all burgers now have to follow.

Recommended without hesitation, ‘Big Verns’ Krispy Ring is a classic aged beef patty, with maple coated bacon and American cheese – so far, so normal right? Not when it’s then placed in in a grilled glazed doughnut instead of the usual buttermilk bun…

It’s the perfect combination of savoury and sweet and unlike any other burger I’ve ever tried – what better way to celebrate National Burger Day?

 Original Patty Men 'Big Verns’ Krispy Ring


Five Guys Bacon Cheeseburger with fried onions & ketchup

Love this burger – it’s so tasty with the fried onions and although they use two patties it doesn’t fall apart when you eat it. That’s the sign of a good burger in my book!

Five Guys Bacon Cheeseburger with fried onions & ketchup


The Meat Shack

With all factors considered, I haven’t enjoyed a burger like that of The Meat Shack’s anywhere else in the country.

The nation’s new found love of street food is showcased in Birmingham’s worst kept secret Friday night eatery-come-watering-hole-indie-nightclub, Digbeth Dining Club. The Meat Shack is one of several pop-up ultra-fast food vendors scattered around a car park – it’s not “take a seat and someone will be along shortly” – it’s serviettes for plates and beer in plastic cups; the only priority is the meat.

I piled two burgers in a bun, separated by cheese and bacon, and bookended with onions and mustard. This is one of the more understated options available, but when the burgers are this tasty, the simplicity subtracts nothing from the flavour of the meat. Grow a beard, wear a check shirt, drink craft ale, and eat burgers in car parks – it’s what the cool kids do.

The Meat Shack National Burger Day 


TGI’s Bruce Lee Burger

If you’re like me, and enjoy food that comes with a kick, then TGI’s Bruce Lee Burger is a must try. A 7oz flame grilled beef burger topped with spicy Asian slaw, crispy noodles, sliced red chilies, jalapeños, hot sauce, toasted sesame seeds and chili mayo. As you can see from the list, there are a lot of ingredients that pack a spicy punch, in true Bruce Lee style! Trained spice fighters could probably take down this bad boy no problem, so if you feel even more daring, then how about TGI’s ‘The Chief’ – topped with scorpion hot sauce and a scotch bonnet chilli! I personally haven’t risked losing my tongue to that beast just yet…

 TGI Friday's Bruce Lee National Burger Day


What’s your favourite Birmingham burger? Drop us a tweet @RewiredPR to let us know!


Image credits [1][2][3][4][5][6][7]

Are Instagram stories competitive copying?

1 year ago
Matt by Matt

sc v ig

In the past fortnight we have seen yet another significant move in a continuous game of social media chess.

In the battle to reign victorious as king of the platforms, Instagram announced the release of ‘stories’ – a feature almost identical to that of its rival, Snapchat, which allows users to share photos and videos in a slideshow format for their followers to see.

It seems that to be better isn’t always to be creative or different, sometimes taking a winning formula from one of your opponents, and implementing it as your own will also do the trick!

There are plenty of ways to look at this move from Instagram. Is it competitive? Is it desperate? Or is it simply necessary in an industry where the ‘if it isn’t broke don’t fix it’ cliché doesn’t apply?

From Instagram’s perspective I think the perceived benefits of introducing stories were just too big to ignore, regardless of whether it looked desperate or unoriginal. Instagram stories have already been lapped up by brands and celebrities, who boast substantial followings, while offering another interesting feature to the average Instagram user that could potentially attract them away from Snapchat.

“Snapchat deserves all the credit for stories feature”



It seems even Instagram CEO, Kevin Stystrom, is under no illusion that Instagram’s update is more or less an identical copy of Snapchat.

In a recent interview with Tech Crunch, the Instagram CEO said that Snapchat deserved “all the credit” for stories, before insisting; “This isn’t about who invented something. This is about a format, and how you take it to a network and put your own spin on it.”

instagram story

Instagram users can doodle on images using a paintbrush tool, exactly like Snapchat. Users will also be able to add text to the bottom of images and videos, exactly like Snapchat. Content uploaded to a user’s story will then only be accessible for 24 hours before expiring; you guessed it, exactly like Snapchat. In fact, the only feature Snapchat still holds as its own are filters – for now anyway.

It’s a bitter pill to swallow for the photo-messaging platform, which has enjoyed substantial growth in recent times.  Snapchat will undoubtedly see Instagram’s decision to adopt stories as underhand, especially as it seems almost no attempt has been made to develop or tweak the concept.

Instagram has shown that they are willing to ‘play dirty’ even if it is a well-intentioned update made to improve user experience. Somehow I don’t think the ‘deserved credit’ will be much of a consolation for Snapchat’s producers.

Instagram has taken an important piece from Snapchat’s board, as they push harder than ever for the social media checkmate.


Image source: [1] [2]

Twitter: @MattLong1994