Since we are over half way through 2015 (already!), I wanted to take a look back at some of the most memorable publicity stunts of the year so far. Their success comes from communicating a message in a unique way, whether visually to a large audience or online via social media. kiribati These publicity stunts have been imaginative, creative and reactive to current events. Here are some of the highlights:
“You’re not you when you’re hungry”
Following Jeremy Clarkson’s suspension from the BBC due to a ‘fracas’, Snickers was quick to react, extending its “You’re not you when you’re hungry” campaign. They delivered a box of 48 snicker bars addressed to Clarkson at BBC Top Gear. With over 5,000 retweets of the original post, this is a brilliant example of how to successfully utilise social media to promote a campaign. Social media allows you to react live to current events, creating more impact than a typical press campaign, as well as allowing your audience to engage with the brand. I’m hungry too Snickers!
Another powerful way to relate a campaign to recent social media activity was exemplified by The Salvation Army and its domestic violence poster produced for International Women’s Day. The charity was super quick to use #Dressgate (I see blue and black) to produce an image of a young woman wearing the white and gold version of the dress, covered in cuts and bruises, titled ‘Why is it so hard to see black and blue?’. Not normally known for publicity stunts, the Salvation Army capitalised on the international popularity of a trivial issue, cleverly twisting it to a hard hitting message.
Cancer Research UK created a real-life visual metaphor in a busy high street; a bulge that grew larger every day. A TV advertisement was created to show how people were oblivious to the growing lump, highlighting the public’s ignorance to possibly cancerous lumps. It sure had me checking.
Check out (no pun intended) the video: http://bit.ly/1NAG0ww
Known for its body confidence campaign, Dove set up signs above side-by-side doors in five cities with one reading “Beautiful” and the other “Average”, then filmed as the majority of women chose to be “Average”. It is a powerful commentary on how women perceive their own beauty and Dove commented that “feeling beautiful is one of those choices that women should feel empowered to make for themselves.” Girl power!
Beer body ready?
Turning a failure into a success, Carlsberg capitalised on one of this year’s most controversial ads, Protein World’s Beach Body Ready advert. Asking consumers if they were beer body ready, the advert also showed a bottle of beer wearing yellow bikini bottoms; a brilliant way of adding a cheeky twist off the back of the controversy caused by Protein World’s original advert.
No As, Bs or Os
The #MissingType campaign saw brands, publications and even street signs miss out As, Bs and Os, as to represent blood types, from their text. In order to raise awareness about the shortage of blood donations, Waterstones, Odeon and even Downing Street took part in an attempt encourage more people to #giveblood.
“You’re getting sacked in the morning”
Always known for its tongue-in-cheek ads, Paddy Power was at it again, teasing the nation’s politicians. Ready for the tense General Election results, its “You’re getting sacked in the morning” poster was displayed on a giant lorry outside of Parliament and was shared across social media platforms. What better way to remind your politicians of their possible fate in the General Election? It’s definitely not something I want to see as I pass the office!
Which stunts are your favourite so far this year?