Author Archive

16 in ’16: A Year of Social Media Part 2

10 months ago
Jo Sheridan by Jo Sheridan

16 things that happened on social media in 2016

Last week, I shared the first part of 16 in ’16, looking at some of the major social media changes in 2016. Featuring GIFs, predicting the election and referendum results and lots about Instagram, here are eight more things that changed in social media this year:

  1. 9,000 snaps shared every second, 150 million daily active users, and 10 billion daily video views – it’s no surprise that Snapchat was touted as ‘the one to watch’ in 2016. With projected ad revenue of $935.46 million in 2017, could this be the platform to topple the success of Twitter?
  1. This year, Facebook continued its monopoly on social media advertising with a 50% growth in Facebook advertisers from 2015 – 2016. 75% of brands are now promoting their posts, with 4 million active Facebook advertisers.
  1. Haven’t seen a post from your favourite Instagram account in your news feed lately? It was goodbye to the simple chronological order of posts, and hello to posts “ordered to show the moments we believe you will care about the most” – or a top-secret Instagram algorithm that no-one likes.
  1. Halloween, the start of autumn, and the end of Vine. Twitter announced in October that it was killing off its social media video-sharing app and platform Vine as it “trims its headcount and costs”.
  1. Providing new tools for social listening, inbuilt scheduling, and the ability to identify yourself as a support account, Twitter Dashboard is one of our favourite new tools this year.
  1. Whilst Twitter moments were a new feature in 2015, this year did bring the ability for anyone to get involved. Originally reserved to show ‘the best of Twitter in an instant’, all users can now create their own collections of tweets for followers to see in one place – a great tool for brands to use for events.
  1. In a year when virtual reality has grown and the need to get information immediately has increased, Facebook Live has been a big focus for Zuckerberg and his team. From adverts encouraging you to go live, to leading news channels treating live streaming on social media as serious as it’s TV broadcasts, this is something that is set to grow even more in 2017. As Facebook says, you can broadcast to the largest audience in the world with the camera in your pocket.
  1. As it’s December, we couldn’t neglect Christmas in this round-up! Proving just how much Snapchat has grown in appeal over the last 12 months, John Lewis added the platform into the marketing mix for its hotly anticipated Christmas ad – giving users the chance to star as #Bustertheboxer for the day.

16 in ‘16: A Year of Social Media Part 1

11 months ago
Jo Sheridan by Jo Sheridan

16 things that happened on social media in 2016

One of my favourite parts of working in a social media role is that it never stops changing. There’s always a new update, a new platform, a new user experience, a new tool to learn. As the leading, and emerging, platforms vie for consumer attention, they’re always looking for ways to be better, or at least be better than their closest rival.

There haven’t been too many good things to come out of 2016 if general consensus is to be believed, but 12 months of social media has seen some pretty impressive changes. So, rewinding back to January, here are the first eight things that happened in ’16: [Click here for Part 2!]

  1. Instagram created Stories, or, Instagram was ‘influenced’ by Snapchat when it created its new Stories feature, which conveniently has most of the same features as Snapchat. If it ain’t broke…
  1. For us content creators, Twitter gave us a lifeline in making 140 characters go further. Any media, including pictures, videos and GIFs no longer count towards the count – a small change for them that is nothing short of life-changing for us.
  1. Talking of GIFs, back in March, GIF search became integrated in to Twitter for 100% of users, making it easier than ever before to up your picture game.
  1. Back in May, Instagram’s rebrand was the talk of the town. With a simpler camera, and a rainbow gradient, there’s no doubting the new look is definitely more modern – shame then that the initial response was mainly negative.
  1. It was a busy year for Instagram, as the platform announced its new ‘Business Profiles’ in June. Offering us in-built analytics including reach and impressions for the first time, as well as offering customers new ways to engage, Instagram activity is now a lot more measurable.
  1. If the polls were to be believed this year, we’d still be in the EU and Hillary would be President of the US. But one thing did predict the correct outcomes, and that’s social media. For both the EU referendum and the US presidential elections, social media sentiment and analysis were much more on the money than ‘official’ polls.
  1. For when a picture simply isn’t enough, you can now take a look around thanks to Facebook 360. Even without the fancy kit needed to film a fully 360 project, you can still get a slice of the action by uploading a panoramic photo direct from your phone!
  1. Goodbye to logging in and out of Instagram for every single client, and hello to multiple accounts in one.

How does your Social Media measure up?

1 year ago
Jo Sheridan by Jo Sheridan

One of my favourite parts of my role here at Rewired is delivering social media for a range of clients. From day-to-day content across a variety of sectors, to delivering reactive and live social media during an event, the impact of social media marketing is something which just seems to keep on growing.

Glynn Purnell's Friday Night Kitchen GPFNK

Last Friday, Ruth and I were part of the team that delivered Glynn Purnell’s Friday Night Kitchen, as part of our work with Cure Leukaemia. Whilst Ruth was busy supporting with event management, I was glued to my iPhone to document the event through social media. With some fantastic engagement throughout the evening, and seeing our #GPFNK16 hashtag trend across Birmingham, there’s no doubt that social media added another dimension to the evening.

But when the curtain falls, or the music stops, how do you measure the impact of social media at your event?

1. Work out what matters to you

Each event will have its own key metrics and KPIs to determine success, so ensuring you know yours will get your evaluation off to the best start. For example, a launch event might aim to increase awareness and grow its social media audience, whereas a more established event might be looking for increased conversation and engagement.

Each platform also has its own metrics, but here are some of the general stats to consider:

  • New followers or page likes
  • Total reach
  • Total impressions
  • Engagement, including likes, retweets, comments and shares
  • Brand mentions, especially from influencers

2. Understand what it means

All good reports need to be explained, so having a clear understanding of all the key terms will enable you to showcase clear and concise results. If your report couldn’t be picked up and interpreted by someone with the most basic understanding of social media, then it’s time to rethink your approach. Need to brush up on your key definitions? Understand reach, impressions and engagement in this jargon-free guide.

3. Start with in-built analytics

Whilst there are several free (and paid for) websites and apps designed to analyse social media results, start your search much closer to home. In-built analytics across Twitter and Facebook are some of the most in-depth and reliable around, whilst the newly introduced Instagram Business Accounts provide some fantastic insights on a weekly basis.

Social media measurement for events

On both Facebook and Twitter, you can filter your results down to a specific period of time, whether that’s the month leading up to your event, or just the day itself. With a whole host of key statistics and visual graphs to demonstrate your social media success, there are so many reliable options lying within the platforms themselves. Not sure where to start? These handy guides will help you master Twitter, Instagram and Facebook insights.

Exhausted insights, but still want to find out even more? Here are my top 4 FREE social media analytic tools online:

4. Presenting your results

Put yourself in the shoes of the person receiving the report. Whether it’s your boss, a client, or a colleague, making sure the headline statistics are easy to find and easy to understand is key. Consider the two documents below, both show exactly the same information, but which one conveys the key information the best?

Social media measurement for events

5. Comparing or benchmarking?

Another thing to consider when reporting on your social media success, is whether you’re comparing it to a previous event, or using this as your future benchmark. For comparison reports, say for an annual event, you’ll need to show how this year performed compared to last year. This can be done with numbers, percentages, graphs or more, but is key to show growth (hopefully!) year on year. Do bear in mind that your key metrics may have changed, as these might explain any decreases – remembering understanding what you’re talking about is key.

If this is the first event of its kind, this report will form the new gold standard, something which can be built on for future events. It’s important to analyse what went well, as well as what could be improved, so your social media presence can grow event after event. As they say, the only way is up.


Want to find out more about social media reporting, or how Rewired PR can support your event or company with social media? Email

Our favourite Birmingham burgers for National Burger Day!

1 year ago
Jo Sheridan by Jo Sheridan

National Burger Day Birmingham

If there was ever a national awareness day we could get behind, it would definitely be National Burger Day. You might be forgiven for thinking that a burger, is well a burger, but when we asked the office to choose their favourites there wasn’t any hesitation. Cue a long list of adjectives, enthusiastic hand signals and talk of having to have a burger for lunch in the name of research, all pretty standard reactions to creating a list about food.

But it’s not all just about burgers; awareness days like this can be great news for both restaurants and journalists, with a host of online articles and features dedicated to the search for the best in town. It seems like National Burger Day is also a hot topic on social media; in 2015, there were over 125,000 tweets and 40,000 Instagram posts tagged with #NationalBurgerDay, a figure we expect to rise for 2016.

So here they are – Rewired’s favourite Birmingham burgers (plus two International recommendations…) Warning: reading past this point is likely to make you extremely hungry. But trust us, it’s worth it.



Everyman’s Spielburger

Great burgers are even better when watching a great film, and Everyman Cinema delivers on both! If you haven’t tried a Spielburger yet, you don’t know what you’re missing.

 Everyman Spielburger National Burger Day


O.P.M’s Cheeseburger

For pure filth, Birmingham’s best burger has got to be Original Patty Men’s Cheeseburger which Lisa and I first tried at I CHOOSE Live’s Pulp Fiction event.

However, the best burger I’ve ever tasted was from Father’s Office in Santa Monica, LA. Created by acclaimed chef, Sang Yoon, the Office Burger comes medium topped with caramelised onions, Gruyère and Maytag cheese, applewood-smoked bacon compote and rocket served in soft bun. I don’t think any of us talked or even looked at each other while we were eating!

Father’s Office in Santa Monica National Burger Day


Billy the Kid

My favourite burger in Birmingham has got to be Billy The Kid from Gourmet Burger Kitchen. It’s filled with grilled goat’s cheese, bourbon mushrooms, house onion ring, truffle mayo, rocket and pickled onions – yum!

There are still so many burger joints in Birmingham that I want to try out – the list is never ending! But if I had to choose outside of Birmingham, the best burger I’ve ever had was in Riviera Maya, Mexico –  I am drooling even thinking about it, and I would actually go back just for the burger! It was a lime and coriander pork burger topped with avocado, loads of gherkins and cheese, and a side of criss-cross fries.

Billy the Kid National Burger Day


O.P.M’s ‘Big Verns’ Krispy Ring

Rarely does food live up to its hype, but Original Patty Men certainly does! Winner of Britain’s Best Street Food Burger, the wheels were off when my visit to the actual restaurant in Digbeth set the precedent all burgers now have to follow.

Recommended without hesitation, ‘Big Verns’ Krispy Ring is a classic aged beef patty, with maple coated bacon and American cheese – so far, so normal right? Not when it’s then placed in in a grilled glazed doughnut instead of the usual buttermilk bun…

It’s the perfect combination of savoury and sweet and unlike any other burger I’ve ever tried – what better way to celebrate National Burger Day?

 Original Patty Men 'Big Verns’ Krispy Ring


Five Guys Bacon Cheeseburger with fried onions & ketchup

Love this burger – it’s so tasty with the fried onions and although they use two patties it doesn’t fall apart when you eat it. That’s the sign of a good burger in my book!

Five Guys Bacon Cheeseburger with fried onions & ketchup


The Meat Shack

With all factors considered, I haven’t enjoyed a burger like that of The Meat Shack’s anywhere else in the country.

The nation’s new found love of street food is showcased in Birmingham’s worst kept secret Friday night eatery-come-watering-hole-indie-nightclub, Digbeth Dining Club. The Meat Shack is one of several pop-up ultra-fast food vendors scattered around a car park – it’s not “take a seat and someone will be along shortly” – it’s serviettes for plates and beer in plastic cups; the only priority is the meat.

I piled two burgers in a bun, separated by cheese and bacon, and bookended with onions and mustard. This is one of the more understated options available, but when the burgers are this tasty, the simplicity subtracts nothing from the flavour of the meat. Grow a beard, wear a check shirt, drink craft ale, and eat burgers in car parks – it’s what the cool kids do.

The Meat Shack National Burger Day 


TGI’s Bruce Lee Burger

If you’re like me, and enjoy food that comes with a kick, then TGI’s Bruce Lee Burger is a must try. A 7oz flame grilled beef burger topped with spicy Asian slaw, crispy noodles, sliced red chilies, jalapeños, hot sauce, toasted sesame seeds and chili mayo. As you can see from the list, there are a lot of ingredients that pack a spicy punch, in true Bruce Lee style! Trained spice fighters could probably take down this bad boy no problem, so if you feel even more daring, then how about TGI’s ‘The Chief’ – topped with scorpion hot sauce and a scotch bonnet chilli! I personally haven’t risked losing my tongue to that beast just yet…

 TGI Friday's Bruce Lee National Burger Day


What’s your favourite Birmingham burger? Drop us a tweet @RewiredPR to let us know!


Image credits [1][2][3][4][5][6][7]

More campaigns like this is #WhatIReallyReallyWant

1 year ago
Jo Sheridan by Jo Sheridan

My childhood was all about the Spice Girls; from plastering my bedroom walls with posters and stickers, to actually taking on the role of ginger spice in my school play – complete with orange spray paint in my hair.

But the new version of ‘Wannabe’ is more than just a 90s throwback, with The Global Goals reinventing the original ‘girl power’ hit as part of a United Nations initiative. Promoting the goal of gender equality, the new-look video has already become a viral sensation – clocking up over 270,000 YouTube views in 24 hours and over 15K retweets of the original post.

Using the #WhatIReallyReallyWant hashtag, the campaign asks you to share a photo of yourself holding up what YOU really, really want for girls and women… covering everything from equal pay, and education for all, to ending violence. Responses will be passed to world leaders at the United Nations in September, giving each and every person who gets involved the chance to help drive change.

20 years down the line, it’s clear that girl power lives on, with a host of celebrities backing the campaign. Victoria Beckham, Emma Bunton and Melanie Chisholm, aka Posh, Baby and Sporty, have all come out in support of the cause, seemingly honoured that it was their 1996 hit that inspired the video. With other celebrities including Tanya Burr, Emma Watson and Jamie Oliver getting involved too, it will be a while before this one is disappearing from your news feed.

#WhatIReallyReallyWantBut the response to the campaign has not been all singing into hairbrushes, with many taking to social media to criticise it for not delivering on the exact thing it aims to: gender equality.

With key messages being ending violence against girls and providing quality education for all girls, some people have asked the question – what about boys? Surely a campaign that is all about gender equality should be exactly that, equal focus on both genders.

Despite any negative comments, there’s no denying that this campaign has successfully brought important global issues to the forefront of everyone’s minds, in a way that people can’t help but get involved with.

So join the movement, and share #WhatIReallyReallyWant.

How sport lights up social media

1 year ago
Jo Sheridan by Jo Sheridan

From Leicester winning the Premier League against the odds, to this summer’s Euros and the Rio Olympics, sport is one topic that everyone seems to be talking about at the moment.

But whilst the conversation continues offline, key sporting moments are globally becoming some of the most exciting moments of activity on social media.

Rewind to 2nd May this year, and a 2-2 draw at Stamford Bridge became the moment that Leicester City Football Club secured its champions status. As press and media went to work, it was more than just Jamie Vardy having a party, with 5.5 million tweets sent to celebrate the news.

With the official club tweet becoming one of the most retweeted sporting tweets in Twitter history, plus the news that there were as many tweets mentioning the word ‘party’ as there were on New Year’s Eve, social media gave Leicester even more of a reason to be proud.

Leicester City champions Twitter stats

So if Leicester can dominate Twitter by winning the English league, what happens when a sporting event takes the global stage? Take the World Cup in 2014, and a staggering 672 million tweets were sent throughout the duration of the 1 month tournament.

32.1 million people reached for Twitter to talk through the final that saw Germany lift the trophy, but it was another of the champions’ games that took the crown for the most tweeted match. It’s not every day that a team slots 7 goals past Brazil, so it’s unsurprising that Germany’s 7-1 victory took the Twittersphere by storm – 35.6 million tweets about just 90 minutes of football.

Across the pond, the Superbowl is another major sporting event taking over Twitter. Whilst the number of tweets for SB50 did decrease from the record-breaking 24.8 million set the previous year, Twitter’s clever heat map shows just how the conversation lit up the states during the game.


It’s not just football that gets people tweeting. With the Rio Olympics set to open on 5th August, four years ago it was the turn of London 2012 to take the Twitter stage. More than 150 million tweets were sent overall, including 80,000 tweets per minute as Usain Bolt took gold in the 200m final. Away from the thrill of Olympic sport, the opening and closing ceremonies also see a spike in Twitter conversation – including that Spice Girls reunion inspiring 116,000 tweets per minute.

So with Euro 2016 starting in just 3 weeks, will you be one of the millions tweeting your way through the tournament?




Bringing VR to PR

1 year ago
Jo Sheridan by Jo Sheridan

Virtual Reality blog

I can’t be the only one who still considered the concept of Virtual Reality (VR) to be something that exists somewhere in the future, but then an invitation to a webinar titled ‘Why virtual reality is set to be the latest tool for content and comms’  landed in my inbox…

It turns out that 2016 has been hotly tipped as the ‘year of VR’, but what does that mean for PRs? Here are my top 5 take-home messages for getting your head around VR:

  1. It’s all about the experience

Experience seemed to be the buzzword of the webinar; described as the centre of everything VR touches. We are so used to just consuming content with a somewhat detached attitude – can you remember the last billboard advert you saw on your way in to work this morning?

On the other hand, when we experience something it becomes embedded in us so we are more likely to remember the details, like your first concert. It is this notion that opens the door for VR to bring value to PR campaigns, the idea of increased emotion and connectivity.

If you take away your branding, is the experience still compelling? If not, you’re lacking a vital ingredient.

  1. Most complete story-telling platform

Everybody in media is tasked with one job – to tell stories. But we are always told and shown what people think we want to see, rather than getting the chance to explore our own stories. With VR, we are in control of our gaze, so if during the news you want to look at what’s going on behind the camera, rather than just the reporter, you have the power to do so. Nothing is hidden anymore and the viewer becomes fully immersed in the story – something that no other media can offer.

  1. Increased investment and engagement

Giving people the chance to shape their own experience is the ideal way to get people invested and engaged in what you’re offering. You can immerse yourself in your own world, focus on the cues that mean something to you, and ignore those you aren’t interested in. VR is the most tailored form of content for each individual, and with the chance to have a different experience each time even with the same content, people will keep coming back.

  1. Accessibility and exclusivity

How many times has your creative PR stunt or event fallen by the wayside because of health and safety, key people not being available at the same time or various other logistical problems? One of the main benefits of VR is that it eliminates all of those aspects. It can take you to places you can’t travel, like bars, restaurants or hotels that haven’t been built yet, or an exotic location you can’t afford to fly everyone to. It can open up your event to an unlimited audience, who can view it on demand to suit their schedules. The possibilities are endless and even better – it’s as close as we’re going to get to time travel in a while.

  1. Immersive and isolated – in a good way!

Whether it’s an email popping in your inbox, a phone call in the office or a Twitter notification, everything is a constant battle against distractions. It’s the same with PR and media campaigns; you secure a TV advert, and people go and make a cup of tea, or you book a print advert in a magazine only for people to mindlessly flick past it. VR completely isolates your audience for the duration of your content, both visually and aurally, so they won’t miss a thing.


Still need some inspiration? Here are some incredible examples of VR campaigns in practice:


My lesson in VR was courtesy of a Gorkana webinar, featuring Matt Glass, director at The Cult and co-founder of Cultural Reality Co., and Nick Morey, senior creative manager at Dynamo.


Image credit