Author Archive


Instagram Business Profiles – Executing the Perfect Delivery

1 year ago
Matt by Matt

iggg

We’re always looking for ways to improve our systems and services, with the ultimate goal of providing better results for our clients.

As most of you will know, a key part of our offering as an agency is social media – constantly developing effective social media strategies that are individually tailored to suit specific clients, with the aim of increasing brand awareness among their target audiences.

Creating compelling social media schedules and taking great-looking photos is only half of the job – the second half is about how effectively you execute the delivery of your content, and how accurately and efficiently you can collect results and data to prove to clients that your services are worth investing in.

As with most other professions, keeping on top of industry updates and trends is part and parcel of the job. However, it could be argued that this statement is most true for social media – an industry where the goalposts are constantly being moved, and battling platforms are forever inventing new ways to set themselves apart from the competition.

 

Improved insights

That’s why when Instagram recently announced the launch of their ‘Business Profiles’ it was an almost instantaneous reaction to switch all of our client’s Instagram accounts over to the new format. The new Business Profiles allow you to easily access data relating to the performance of your posts, helping to unearth trends within your content, and discover which posts are performing well and which are not. We are now able to dissect a month’s worth of Instagram content, and really analyse posts down to the very last hashtag – helping us improve client schedules and strategies going forward.

Customers can now easily access valuable information when visiting our client’s profiles, including getting contact numbers and addresses, which ultimately help to increase footfall and drive sales – perfect for our clients in the leisure sector!

 

Providing clearer results

As an agency it’s about providing the best results possible in a way that our clients can look at them and understand exactly where the value is. Compiling quarterly social media analytics reports was once a labour intensive process of counting how many photo ‘likes’ a profile had generated in any given month. Now with Business Profiles it is an in-depth analysis of the content we are producing, figuring out what works for our clients, and calculating the most effective approach going forward. Business Profiles have allowed agencies to prove amazing results, and helped clients understand those results better.

 

Image source: [1]
Twitter: [@MattLong1994]


Are Instagram stories competitive copying?

1 year ago
Matt by Matt

sc v ig

In the past fortnight we have seen yet another significant move in a continuous game of social media chess.

In the battle to reign victorious as king of the platforms, Instagram announced the release of ‘stories’ – a feature almost identical to that of its rival, Snapchat, which allows users to share photos and videos in a slideshow format for their followers to see.

It seems that to be better isn’t always to be creative or different, sometimes taking a winning formula from one of your opponents, and implementing it as your own will also do the trick!

There are plenty of ways to look at this move from Instagram. Is it competitive? Is it desperate? Or is it simply necessary in an industry where the ‘if it isn’t broke don’t fix it’ cliché doesn’t apply?

From Instagram’s perspective I think the perceived benefits of introducing stories were just too big to ignore, regardless of whether it looked desperate or unoriginal. Instagram stories have already been lapped up by brands and celebrities, who boast substantial followings, while offering another interesting feature to the average Instagram user that could potentially attract them away from Snapchat.

“Snapchat deserves all the credit for stories feature”

 

 

It seems even Instagram CEO, Kevin Stystrom, is under no illusion that Instagram’s update is more or less an identical copy of Snapchat.

In a recent interview with Tech Crunch, the Instagram CEO said that Snapchat deserved “all the credit” for stories, before insisting; “This isn’t about who invented something. This is about a format, and how you take it to a network and put your own spin on it.”

instagram story

Instagram users can doodle on images using a paintbrush tool, exactly like Snapchat. Users will also be able to add text to the bottom of images and videos, exactly like Snapchat. Content uploaded to a user’s story will then only be accessible for 24 hours before expiring; you guessed it, exactly like Snapchat. In fact, the only feature Snapchat still holds as its own are filters – for now anyway.

It’s a bitter pill to swallow for the photo-messaging platform, which has enjoyed substantial growth in recent times.  Snapchat will undoubtedly see Instagram’s decision to adopt stories as underhand, especially as it seems almost no attempt has been made to develop or tweak the concept.

Instagram has shown that they are willing to ‘play dirty’ even if it is a well-intentioned update made to improve user experience. Somehow I don’t think the ‘deserved credit’ will be much of a consolation for Snapchat’s producers.

Instagram has taken an important piece from Snapchat’s board, as they push harder than ever for the social media checkmate.

 

Image source: [1] [2]

Twitter: @MattLong1994