Author Archive

We’re recruiting: Account Executive

11 months ago
by Ruth Pipkin

We’re looking for a talented and self-motivated account executive to join our busy team.

This is an opportunity to make your mark at an ambitious and dynamic agency in the heart of Birmingham. As an account executive, you will work as part of the account team to deliver work for a range of clients across our three core sectors of retail & leisure, education, and community.

The successful candidate will play an important supporting role in ensuring that we continue to deliver an exceptional service to our national and regional client base. Day to day you will be responsible for account admin such as managing press coverage reports, media lists and research as well as developing and implementing social media campaigns. Alongside this you will have the opportunity to hone your skills, including press release and feature writing, media relations, social media and event management.

You will have:

  • Up to a year’s PR experience within an agency, or proven relative work experience
  • Excellent written skills
  • Exceptional attention to detail
  • The ability to multitask and work across numerous projects and campaigns
  • A keen interest in all aspects of media
  • A confident telephone manner
  • A desire to learn and play a key role in a growing agency

For a full job description or further information, please email Ruth Pipkin on or call 0121 236 2132.

Closing date for applications is 5pm on Friday 11th November 2016.

In or out? Will the media decide the outcome of the EU referendum?

1 year ago
by Ruth Pipkin

UK EU flag

With just nine days to go until Britain hits the polling stations, both the Vote Leave and Stronger In Europe campaigns have been overshadowed by accusations of scaremongering and reliance on unsubstantiated ‘facts’.

So where should any undecided voters turn to for unbiased critique and impartial commentary? The media? Not likely.

Figures published by the Reuters Institute for the Study of Journalism in May revealed that the national press were biased towards Brexit during coverage of the first two months of campaigning. 45% of 928 referendum articles it studied were in favour of leaving while 27% supported the remain camp.  19% were categorised as “mixed or undecided” and 9% were classified as “adopting no position”.

EU referendum2

As the Independent reports, the media landscape has changed dramatically since the last EU referendum in 1975. With newspaper circulation dwindling, today’s voters are just as likely to keep up to date on politics via Buzzfeed or the Huffington Post as they are by watching BBC News or reading a daily paper. However, the role of the national daily press is still considerable – not least because it tends to set the agenda for broadcast media – and with 75% of adults relying on TV for their daily news fix, broadcast is holding onto its influence.

Television and radio in the UK have an obligation to be impartial and, in theory, must give both campaigns equal coverage. However, it’s hard to miss the frequent debate surrounding media bias, not least tabloid accusations surrounding the BBC’s and its coverage of the EU.

Social media has become the battleground of choice for political parties – particularly when seeking to engage with new and younger voters. Early on in the EU campaigns it was reported that both sides were favouring Facebook as their medium of choice for reaching out.

Facebook EU

At the time of writing, Britain Stronger in Europe had amassed  471,112 likes on Facebook, with  Vote Leave at 482,885. Not much to give away a potential result there, but the tactical campaigning has potentially had a considerable impact in generating new votes. It has been suggested that the voter registration website crash last week was, in part, a result of a targeted Facebook campaign funded by the remain camp, which encouraged voter sign-ups to anyone over the age of 17.

The New Statesman reported that, on the last Friday before applications for registration closed, Facebook ran an advert linking directly to the voter registration site for 24 hours. 186,000 people applied to register that day, of which around 120,000 were under the age of 34. The total registrations were almost double that of the days preceding.

The Telegraph’s analysis of the impact of extending the voter registration deadline, as a result of the crash, pointed to this resulting in a potential 30,000 extra votes for Remain. With most experts in agreement that younger voters are more likely to vote to stay in the EU, could social media have played the biggest role in shaping the result?


What makes a good communicator?

1 year ago
by Ruth Pipkin


Learning how to be an effective communicator is a valuable skill, and essential if you’re the spokesperson for your business or organisation. Whether you’re making a speech or presentation, speaking to the media or standing up to deliver a killer pitch, here are my top tips:

Be natural

Undoubtedly, the most engaging speakers are those who appear to be able to talk from the heart, without referring to pages of notes. The truth is, the most natural performances are more often than not the most rehearsed: practice makes perfect. Generally, it’s much easier to talk about something that you have lived and breathed and are knowledgeable about, so if it’s not coming naturally, consider if your topic is right or if, on this occasion, someone else would be in a stronger position to make the presentation or attend the media interview.

Tell stories

Take your audience on a journey with you. Paint a picture. Be expressive. Like any good book, think about your start, middle and end. How do you want people to feel at the end of your speech or presentation? If you’re giving an interview, what will the audience take away? Remember, you’ll need to work even harder for radio, so think about lifting your story with appropriate description and colour.

Think in threes

When it comes to presentations, three is the magic number. The rule of three is a well-used and effective tool to give you structure to your message, and help your audience to remember the key content. Don’t be tempted to try and cover too much, work hard to focus in on the main points.

Consider your audience

 Ensure your audience are sitting up and taking notice by involving them in your presentation. If appropriate, take a measure of the room beforehand to see what people are expecting to hear or learn, and refer to these points during your presentation. Allow opportunities for discussion and conversation, take questions or consider asking for them in advance. If you’re giving a media interview, ensure you have a full understanding of who your audience is, and ensure that your content and answers are relevant to their situation.

Be prepared for all eventualities

You may be put on the spot with a challenging question or be asked to talk about a difficult situation. The golden rule: don’t lie. Not many people set out to be dishonest, but you may feel backed into a corner if you’re not prepared to talk about sensitive issues. Consider any difficult topics in advance and think through an appropriate response.

And last of all, listen

All good communicators have one thing in common. They’re good listeners too. And listening starts right at the beginning. Before you even give your presentation or interview, have you really understood what you’re being asked to do? Listen during your speech or pitch by asking questions and gauging the temperature of the room. And perhaps most importantly, listen to feedback afterwards, learn, and continue to improve.


And the winner is…

2 years ago
by Ruth Pipkin

Leonardo DiCaprio at the Oscars

So we’ve woken up this morning to the news that Leo has finally got his hands on a much-sought after Oscar, and with debate still raging about the best and worst dressed at this year’s BRITs, awards season is well and truly upon us.

But celebrities are not the only ones who have to perfect both the acceptance speech and the dignified loser’s expression. The opportunities for businesses from all sectors to compete with their peers for the latest industry gong seem to grow every year.

The last month has seen a flurry of entries from the Rewired office for our clients entering everything from local business awards to national industry accolades.

The time, and often the cost, of entering awards can quickly add up. Successful award entries are not the sort of thing you can put together in a spare half hour. They need careful consideration to stand out from the crowd, a lot of research and meticulous attention to detail. So are they worth it? Does a burgeoning awards shelf have the potential to give you or your business an Oscars-style bump?

Here’s my shortlist of why I think entering, and hopefully winning, awards is worth the hard graft.

They provide external recognition for your work

When you pour your life and soul into a project or campaign, it’s great to receive a virtual pat on the back, or a shiny trophy, from a panel of your peers.

They can set a standard

Industry awards are increasingly focused on measurable success, from footfall to marketing reach, community engagement to sales figures. By entering awards you’ll be forced to focus in on your objectives, anticipated results and how you measure them, which might help you to set a standard for all future campaigns or projects.

They give the team a boost

An obvious one this, but being shortlisted and hopefully winning a few titles is great for team moral, as is a night out showing your competitors how to celebrate/commiserate in style.

They can help to recruit

‘Award-winning’ is another useful line to add to your recruitment adverts. In turn, you may well be looking for award-winning candidates.

They can open doors

Referencing a string of awards should help you to stand out from the crowd, but don’t rely on titles alone. Communicate why you earned that success, and what you can do to bring a bit of awards sparkle to your next client or project. Equally, here at Rewired we’ve been approached by a number of potential clients and partners who found us through our industry award wins. You never know who might be paying attention.

Awards make headlines

Winning a coveted title can help you to secure additional positive PR, and don’t be shy: remember to shout about your own success!