Author Archive


Four days in October

216 days ago
by Sir Bernard Zissman

For four days this October Birmingham was the centre of the Nation if not beyond. The Conservative Party came to town for the second time in Government and I was filled with pride as they took over the ICC and Symphony Hall in their thousands. A Party Conference is more like a rally, time to cheer, opportunity to meet and greet fellow activists who share a common goal – the demolition of the other parties. I suppose it is also a bit like a flu jab, an injection of Tory insulin to protect you from the evils of Labour, the Lib Dems and of course the dreaded UKIP.  This year as I leaned on the balcony of Level 4 and gazed at the throngs below I  was struck by two things, the large numbers of young people – they can’t all be journalists – and how many men were wearing ties – those without we’re certainly journalists !

I suppose one of the most comforting things about this year’s Conference was the feeling of being with a crowd of people not baying for your blood, which seems to be happening outside the Conference, fuelled by a media more concerned with the frivolous activities of a few personalities than the real issues of the day. The audience rose as one to welcome William Hague, no Tory toff is William, rejected by the people for a Labour toff known as Tony. We warmed to his humour, his eloquence delivered in a soft convincing northern accent and we trusted him with our international diplomacy, even if we did not agree with every single word. Then we heard from Patrick McLoughlin the new Transport Secretary, certainly no toff is our Pat, a miner through and through from South Staffordshire. He told us he had not spoken at a Conference for 28 years – and in a video clip – who should appear on the screen  but Margaret Thatcher and the cheers lifted the roof more than Simon Rattle could achieve. He told us how he had been faced with the West Coast debacle, how he had sorted it immediately and I think he will be the man to get transport moving.

Then we heard from that very pleasant, quietly spoken Philip Hammond, our Defence Minister and he was convincing, assuring and it seemed to me on top of his job. So we moved on to the Chancellor, the man everyone not at the Conference loves to hate. He is a good speaker easy to understand, but no rabble rouser and no great orator either but that’s not what we want from the man in charge of the money. He got a good welcome, everyone on their feet as we waited for him to tell us what we had already heard on the BBC and Sky. But you can’t cheer in your own home without upsetting the family and neighbours whereas at the Conference you upset the neighbours if you don’t ! George Osborne spoke with sincerity and honesty telling us what it was really like rather than what we wanted it to be like and, in words not capable of being misunderstood, the differences between a Conservative and a Socialist (which is what Labour tries to forget what they are) and a Left wing Liberal (which is what a Lib Dem really is). Whilst Labour remains in self denial “not me guv” preaching the same remedies that failed,  the Tories are facing the reality of life and will stick with the medicine, tough as it may be, although many would admit this is a very selective recession.

Boris Johnson swept into town and appears to have been confused with a pop star appearing at the NIA. He is pure political entertainment, loads of laughs, a bit of a toff really, but likeable, gets straight to the point as he destroys the  enemy, says what a great chap David Cameron is and sweeps out of town back where he came from – congested overpopulated and highly expensive London

In between the formal Conference sessions are loads of fringe meetings where delegates drink themselves through listening to MPs not important enough to get a spot at the main event. As you enter the ICC you are accosted by hundreds of leaflet giving, carrier bag giving, newspaper giving and other rubbish from well meaning activists from every possible group from the animal welfare movement to the keep marriage brigade, from noisy and unnecessarily rude trade unionists to a shouting rabble incapable of being understood.

So the Conference is brought to an end by the biggest toff of all, the Prime Minister showing off to a wider world Birmingham’s magnificent Symphony Hall.  We loved him, we stood and cheered him when he came on the stage, we cheered and clapped every other statement he made, we stood endlessly and cheered when he finished. He filled us with excitement, he enthused us, told us what had been achieved and what had yet to be achieved, he spelt out the problems facing Britain, Europe and the World and he breathed the air of a confident leader capable of seeing the battle won. There was not a clearer distinction between two leaders – one on course to drag our country deeper into debt and greater disaster and David Cameron putting to the British people the harsh reality of the World and how his Government would, in time, sort it. I couldn’t care less where he was born, or to whom, or where he was educated, or who his friends are or were, I want the leadership of my country in the safest and strongest pair of hands I can find – and together with everyone else at the Tory Conference in Birmingham, he’ s my man…………..so there !


A memorable visit to St James’s Palace

515 days ago
by Sir Bernard Zissman

 

Lady Cynthia Zissman and Sir Bernard Zissman meeting HRH The Duke of Cambridge

Last month my wife and I attended a unique gathering at St James’s Palace, the London home of the Prince of Wales, the Princess Royal and Princess Alexandra – a kind of Royal multi-occupation you might say! The occasion was a dinner to support the National Memorial Arboretum at Alrewas – just up the road on the A38, about 40 minutes from Birmingham – an organisation of which I am a member of the Appeal Council.

St. James’s Palace, built in the middle of the 16th century by Henry VIII, has been the setting for some of the most important events in Royal history: in 1588 Queen Elizabeth I directed the English fleet against the Spanish Armada; in 1649 King Charles I spent his last moments before being executed; and Queen Victoria was married in the St James Chapel. The State Apartments also contain an interesting range of Royal portraits from the time of Henry VIII, including important works by Mytens, Van Somer, Michael Wright and Wissing; portraits of military and naval heroes painted for George IV by Reynolds and Hoppner; a portrait of George IV by Lawrence; and important battle pieces by Wootton and George Jones.

It was in this most elegant and historic environment that we were to meet the Patron of the NMA Appeal, HRH The Duke of Cambridge and his lovely Princess, HRH The Duchess of Cambridge. I was honoured to be asked to introduce “my group” of guests and as we enjoyed some laughter with the Duke, their presence – and the Duchess’s captivating warm smile – lit up a gathering of some 120 guests already dressed in its best and excited to meet our newest Royal Bride and Groom.

The food was superbly served, the wine very acceptable and the table company hugely interesting. It was a relaxing evening and the short speeches from Appeal Chairman, Major General Patrick Cordingley, HRH Prince William and a moving address from Jacqui Thompson – the widow of a serviceman killed in Kandahar and left with five daughters – inspired us all and brought tears to many eyes. There was even some entertainment with a short recital from violinist Nicola Benedetti.

A memorable evening, a unique location and an inspiring occasion, it was a privilege to have been present.

 


Confident Communications

620 days ago
by Sir Bernard Zissman

I suppose I’ve spent a great deal of my waking time sitting at conferences and presentations dropping off to sleep, not because I’m tired but because I’m bored!

That’s why I spend so much time encouraging business managers and leaders to reflect on their personal skills when it comes to face to face communication and making a presentation. It’s simple. Most business and professional managers spend a great deal of time thinking and even worrying what to say, then even more time dictating or writing it, and finally too little or no time preparing how to present it. So we sit at a meeting or in the audience and wonder why the presentation we’re watching is so poor or even boring, and then – maybe – do the same ourselves.

Important as email and conference calls are, most of us have a need to communicate “in person- face to face” or make presentations to a range of audiences, primarily customers or others outside of our company or organisation, to senior colleagues, our peer group, or members of our team. In all cases we have experience and knowledge of our business and the services we provide, in some cases we have enthusiasm and commitment,  but in too many cases we are nervous and apprehensive resulting in a confused and uninspiring message. Effective communication is about talking with rather than at, and just as much about listening as talking.

I’ve developed a specialised programme, Confident Communications, now available via Rewired PR which for a very competitive price [without which you can’t win anything] will help a business team engage better with a potential customer, make the whole experience more fun and rewarding for both the presenter and the audience………………and as a result win the business. So if you’re pitching and want to improve your chances why not give us a call to discuss the options.