Cadbury World is a family attraction based in Bournville in the Midlands. Its fourteen different zones offer visitors the chance to experience the magic, making and history of Cadbury chocolate.
Rewired PR has supported Cadbury World's in-house Marketing Manager since April 2010.
Rewired was appointed to build strong press relationships and manage and deliver an effective annual campaign to maintain and increase Cadbury World's profile.
Pitch seasonal news and What's On features to support the attraction's calendar of events and drive visitor footfall.
In 2010 Rewired was also required to promote the attraction's 20th anniversary celebrations.
Rewired worked closely with Cadbury World to create and implement a series of creative campaigns to support the attraction's calendar of events.
In September 2010 Rewired successfully secured Peter Andre's visit to the attraction to film his reality television show, Peter Andre: The Next Chapter. The episode received 1.7 million viewers.
In April 2011 Rewired launched the first Cadbury World Superheroes Awards to celebrate people who had made an impact on somebody's life.
Rewired managed all aspects of the awards including planning, liaison with winners, promotion and event managing the presentation at Cadbury World. Rewired secured 42 pieces of coverage including two radio interviews on BBC WM.
Rewired monitored forward features and seasonal articles relevant for Cadbury World and invited key journalists to conduct reviews of the attraction.
Rewired has developed strong relationships with target press, particularly targeting leisure, travel and entertainment journalists.
As a result, Rewired has generated a PR value of over Â£1 million in print, online and broadcast coverage over the last two years.
Rewired has secured 563 pieces of coverage across the UK including 21 pieces of national coverage and 17 broadcast interviews.
One of Rewired's key aims is to increase footfall to the attraction and in 2011 Cadbury World received a record numbers of 590,000 visitors.
Rewired continues to be retained by Cadbury World and is currently supporting its 2012 calendar of events.