fish in a bottle is an independent UK-based digital agency which specialises in multiplatform digital production, interactive games and viral marketing, web design and build, user experience and social media marketing.
- Rewired was appointed to increase the profile of Fish in a Bottle both regionally and nationally by targeting specific trade publications and national press, as well as to raise the profile of Managing Director, Justin Eames.
Key press targets for fish in a bottle were trade publications such as The Drum, New Media Age and Design Week as well as regional press.
Rewired aimed to increase fish in a bottle's profile in the regional and national business community through a regular flow of press releases and media coverage, which was achieved by announcing new business wins, staff appointments and a move into new premises.
We took a focused approach to key projects such as fish in a bottle's Battle of Britain: 303 Squadron game, which was developed alongside a Channel 4 documentary about a group of Polish WWII pilots. The creative PR campaign surrounding the launch of the game saw key press sent a press pack which included a model airplane and a letter giving the journalist a call to arms to join the squadron on one last mission.
The campaign for fish in a bottle's Battle of Britain: 303 Squadron gained coverage in national publications such as the Guardian Games blog and trade titles New Media Age and Design Week.
Rewired PR sustained constant coverage for fish in a bottle's projects in regional press which included full page and half page features.
Rewired drafted the award entry for the 42 under 42 awards - an awards ceremony designed to find the next group of up-and-coming professionals. Justin Eames won the Innovation of the Year category.
Coverage was secured in New Media Age for Fish in a Bottle's Gardeners Click, a social network designed specifically for people with an interest in gardening, within a three page feature article.
The campaign produced 56 pieces of individual coverage and had a PR value of over £120,000.