Place, Space and Identity 3 (PSI3) was an arts-lead regeneration programme and was based on six artists working in the six different Areas of Major Intervention in Stoke-on-Trent to engage and excite local communities.
- Rewired was appointed to manage the overall PR campaign for PSI3 as well as the social media sites and associated blog. Key tasks included:
Supporting the call for artists' submissions, launch of project and individual support for each artist and their work/activity. Management of the PSI3 blog site and associated social media pages.
Support for the launch, closing events and any other events where required.
Rewired worked with the artists, project managers and the press to pitch news pieces and interviews with regional print and broadcast press.
Rewired pitched more in-depth feature articles to trade press including arts and regeneration press.
The Rewired team managed all social media sites and actively engaged with key audiences by posting relevant and interesting news and information as well as answering any queries and questions.
We worked with the artists to assist with their blogs and made sure the PSI website was kept up to date with a regular newsfeed.
Rewired worked closely with the project's funders, including Stoke City Council, to ensure key messages were communicated.
We supported with the opening and closing events by preparing literature for attendees, making sure relevant guests were on the invite list and promoting the events in local press.
Rewired achieved extensive and diverse coverage, developing strong relationships with the local press and trade press ensuring that all stories were given attention and were shown, almost exclusively, in a positive light.
Rewired was successful in getting artists onto the local radio stations and also onto BBC Midlands Today. Before interviews, we fully briefed artists with information and possible questions. This meant that all interviews went well and any negative questions were able to be turned into positive answers very smoothly.
Over the summer period, we generated 62 pieces of coverage and 60 of these name-checked the programme and its host city correctly.
During the period of the project we generated a total PR value of £375,000.