B2C • RETAIL, HOME
Heal’s
Building upon a British legacy
MISSION:
Established in 1810, Heal’s has long been the go-to place for interior inspiration, introducing some of the most iconic design brands and trends to the British home.
Known for its rich heritage and influence through the generations, we’re always excited to see the retailer’s newest innovations and design collaborations. Proud to be working as an extension of the in-house team since being appointed as its national press office in 2017, we are fully immersed in the Heal’s brand, heritage, working practices, products, trends, events, and designs.
Taking the lead from Heal’s, an ongoing and exciting part of our role is to stay ahead of the curve when it comes to the latest interiors trends, with our finger firmly on the pulse to ensure that we secure leading features.
Approach:
With a proactive, hands-on approach, and acting as a responsive press office, our relationship has gone from strength to strength over the years. Together, we have been able to generate extensive coverage across key national and consumer titles, ranging from the likes of Elle Decoration, Livingetc and Homes & Gardens, to The Telegraph, The Times and FT.
Often working to tight editorial deadlines amidst an ever-changing media landscape and retail climate, we work in partnership with Heal’s to retain its voice as a thought leader and influence for interior design. By working closely with buyers to produce seasonal press packs, we’re able to promote seasonal collections, whilst devising creative campaigns to increase brand awareness across broadcast and online audiences.
HIGHLIGHTS:
With many campaign highlights over the years, 2023 saw Heal’s reopen the doors to its flagship and iconic store on Tottenham Court Road following a complete renovation. To support the momentum in the lead-up to the official reopening, we were tasked with delivering an impactful, awareness-raising, thought-leadership PR campaign to demonstrate Heal’s 200-year impact on the world of interior design through British homes and the retail landscape.
Last year, we secured a total of 836 pieces of quality coverage, including 472 product placements, 233 backlinks, 52 thought leadership pieces and 109 lifestyle features.
