Birmingham’s Shoppers Promised ‘One Mile of Style’ This Christmas

Wednesday, December 2nd, 2009

Birmingham is promising shoppers ‘One Mile of Style’ this Christmas, with the latest campaign from Style Birmingham. Whether buying gifts for loved ones, finding the perfect party dress, or looking for a festive day out, Birmingham is the ideal location to be festively fashionable.

This year, Birmingham is promising shoppers a stress-free experience with over 1000 shops, bars, restaurants and Christmas activities taking place within ‘One Mile of Style’. Visitors can explore the city’s main retail area in advance of their trip, with a downloadable map found online at

Style Birmingham is hoping to encourage people from across the region to visit the city this Christmas with a new TV advert, which is being aired on ITV1 and Channel 4 throughout December.

Stretching from Victoria Square to High Street and Temple Row to Navigation Street, the ‘Mile of Style’ includes shopping centres, high street stores, arcades and independents, as well as bars, restaurants and Christmas markets. Shoppers can also find information on the festivities taking place at each of the stores; from Santa’s grottos and carol singers, to pre-Christmas sales and shopping events.

The ‘One Mile of Style’ campaign works alongside the newly launched iPhone App, which is available free of charge from the Apple App Store. The Style Birmingham iPhone App uses Google Maps to help navigate shoppers around the city centre, and draws the latest news stories from, including gift guides and style advice. 

For more information about the Style Birmingham Christmas Campaign, visit


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Tara Tomes
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Ruth Ward
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