Brand sessions Glide ORB Creative to success

Friday, September 24th, 2010

Sandeep Krishan, Glide, Rob Bloxham, ORB and James Villarreal, Glide

Branding specialist agency ORB Creative has been appointed by Glide Utilities to provide a complete brand audit after the energy and telecommunications company attended an introductory brand challenge.

ORB Creative offer ‘drawing board’ brand sessions to help companies discover ways to enhance their brand and marketing strategies. Glide specialise in supplying tenants, landlords, letting agents and property developers with energy and telecommunication solutions and approached ORB Creative to analyse and develop a new brand identity which includes the development of key messaging and brand visualisation.

Rob Bloxham, Managing Director at ORB Creative said:

“Our drawing board sessions use interesting techniques to investigate brands internally and externally. The results of these sessions give us an informed platform to build a sustainable brand strategy.

“The Glide business plan has a variety of target audiences. The exciting challenge we have is to create a clear and concise brand that works as well with students as it does with big businesses.”

ORB Creative has recently moved into a new office based in Birmingham’s Jewellery Quarter following a series of new business successes that include Glide.

James Villarreal, CEO at Glide said:

“We’re really pleased to be working with ORB Creative on this project; their confident pitch and proven track record really impressed us. ORB has a good understanding of our business which allows them to develop the Glide brand in line with our projected growth.”

For more information about Drawing Board Sessions, as well as ORB Creative’s unique brand solution services, visit