Cadbury World heroes raise £45,953 for charity

Wednesday, February 22nd, 2017

Cadbury World has helped to give charities a much needed boost, by raising £45,953 in 2016.

Choc cheque

L-R: Michelle Darragh, Penny Dyer, Gerrard Baldwin and Dawn Jenks, chocolatier, with a giant chocolate cheque created to celebrate the fundraising total

The popular attraction, based in Bournville, has a longstanding commitment to supporting charity projects on a regional and national level, with a number of staff taking part in fundraising or community activities.

One colleague in particular went the extra mile for three charities in 2016. Penny Dyer, sales manager at Cadbury World, helped to raise more than £20,000 in memory of her son, Harry, who sadly passed away in November 2015. Penny took part in a number of activities including organising an evening event. The funds raised were donated to Birmingham Children’s Hospital PICU department, Ronald McDonald House Birmingham and SMA Trust – a charity that raises money for research into Spinal Muscular Atrophy.

Another main beneficiary in 2016 was Help for Heroes, a UK military charity providing practical and direct support to wounded, injured and sick service men and women. Michelle Darragh, community champion at Cadbury World, walked the Great Wall of China and helped to raise an astounding £9,200 for the charity.

Other highlights throughout the year included raising £3,500 for Guide Dogs for the Blind Association, and creating giant chocolate Easter eggs which were auctioned off by Acorns Children’s Hospice, Birmingham Children’s Hospital and Help for Heroes. Through raffles and cake sales, employees also raised funds for St Mary’s Hospice.

Gerrard Baldwin, general manager at Cadbury World, said: “Community is at the heart of the Cadbury values, and it’s incredible to see the efforts that our employees have gone to, to raise such a significant amount for these charities. It really is a whole team effort, and we look forward to supporting a number of other projects and charities in 2017.”

Penny Dyer, sales manager at Cadbury World, added: “Last year was an incredibly tough year but it’s wonderful to be able to raise funds for charities that are making such a difference to the lives of young children. I am very proud to work for an organisation that gives so much time back to support national and regional charities.”

Cadbury World will be starting its charity campaign for 2017 with the creation of two giant Easter eggs, which the attraction will be donating to St Mary’s Hospice and Help for Heroes. In March, Cadbury World will also be holding a raffle to raise funds for Comic Relief, and a cake sale is planned in April to raise money for Help for Heroes.

For more information, or to book tickets to Cadbury World, visit