CBBC game launches with a ROAR!

Monday, October 4th, 2010

Roar website on CBBC

Digital agency fish in a bottle has designed an updated version of the popular online wildlife game ROAR for CBBC.

ROAR, available to play at, was developed in partnership with Endemol Digital Media and teaches children about different species of animals by encouraging them to design and manage their own wildlife park.

Players can choose from a number of environments for their park and populate it with a selection of animals. ROAR gives facts and information on what the animals eat, where they like to live and what they like to do.

The game is based on an original design by Endemol Digital Media and supports the hit CBBC series created by production company Remarkable, which is broadcast daily at 8am on the CBBC Channel. The programme features endangered animals from Howletts and Port Lympne animal parks.

Luc Houselander, Executive Producer at Endemol Digital Media said:

“The original ROAR game was one of the most successful ever on the CBBC website, helped by a unique call to action in each show in the form of ‘Cheat Codes’. When it came to remaking the game for the latest series we asked fish in a bottle to build on this strong connection between television and online by developing fresh un-lockable content and great new interactive experiences that continue viewer engagement long after the show has finished.”

Introduced by cartoon versions of the television programme’s presenters, Rani Price and Johny Pitts, children are led through different stages of the game with new content becoming available as the series progresses.

Drew Wilkins, Director at fish in a bottle said:

“Because the game is played in real time, players need to check on animals each day. Therefore we needed to develop a game that felt fresh and interesting to someone who played the game regularly. With an abundance of hidden information that players are challenged to unlock through a variety of tasks, ROAR informs players about a wide range of animals whilst still being incredibly fun and rewarding.”
For more information about fish in a bottle, please visit