NEWS


Discover Cadbury’s history as Heritage Weekend returns to Cadbury World

Monday, March 13th, 2017

Delve into the history behind chocolate and the iconic Cadbury brand, as Heritage Weekend returns to Cadbury World from Saturday 11th – Sunday 12th March.

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Delightful guided walks are on offer throughout the weekend*, showcasing significant places of interest within the picturesque Bournville village. The tour brings to life George and Richard Cadbury’s story and their revolutionary vision to build both a new factory and community, as well as improving the quality of life for the ordinary people of Birmingham. Alternatively, visitors of all ages can also enjoy a family fact-finding trail and explore the scenic Bournville Village at their own pace.

Back at Cadbury World, there’s even more history to discover through the attraction’s chocolatey zones. In the reception area, you’ll find a live human statue of John Cadbury to help bring the magic of the past to life, before seeing a recreation of his first shop later in the Bull Street zone. There’s also the chance to travel back 1,000 years to the Aztec Jungle to uncover the origins of the cocoa bean and take a trip down Advertising Avenue to relive some of Cadbury’s most iconic advertising campaigns; including everyone’s favourite drumming gorilla!

For an extra dose of nostalgia, head to the popular Chocolate Making zone to watch the talented Cadbury World chocolatiers demonstrate traditional chocolate making skills, whilst enjoying a delicious pot of melted Cadbury Dairy Milk chocolate with your choice of toppings. With a selection of themed gifts and treats to purchase in the World’s Biggest Cadbury Shop, as well as the Cadbury Café, there’s plenty to explore on a day out at Cadbury World.

No visit to Cadbury World is complete without trying out the interactive 4D Chocolate Adventure zone, where visitors can experience how it feels to dive into a pot of melted Cadbury Dairy Milk chocolate, ride the Crunchie Rollercoaster and soar through the skies in a Creme Egg airship piloted by the Caramel Bunny – all from the comfort of your motion seat.

During Heritage Weekend, visitors will also have the chance to have their photographs taken with the iconic Cadbury characters, as well as enjoy a range of family entertainment.

Diane Mitchell, marketing manager at Cadbury World, said: “Heritage Weekend is one of our most popular activities and we’re excited to see it return.

“As well as getting the chance to explore the scenic Bournville Village, our Heritage Weekend offers visitors an insight into the Cadbury legacy and where the Cadbury story began.”

Heritage Weekend is just one of a number of exciting events coming up this spring at Cadbury World, including the Easter Eggstravaganza, Pirate Weekend and The Sooty Show. Don’t miss the Cadbury characters including Freddo, Caramel Bunny, Creme Egg and Mr Cadbury’s Parrot who will be making an appearance at the attraction on Saturday 18th to Sunday 19th March.

For more information about Cadbury World or to book your tickets in advance visit www.cadburyworld.co.uk or call 0844 880 7667.

 

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