Employees from the Kraft Foods site in Bournville made a splash at Harborne Pool and Fitness Centre recently, in aid of Acorns Children’s Hospice, and raised over £8,000 for the charity.
The ‘Belly Flop Splash’ challenge, which involved 38 employees split across six teams, saw participants swim a combined distance of 28,800 metres.
The teams had hoped to raise £5000 for the hospice, based in Selly Oak, however overwhelming public support combined with additional money raised from cake sales and raffles, meant the final total surpassed this, and at the last count stood at £8,299.
As part of the company’s cashmatch initiative, Kraft Foods contributed £1,400 to the total.
Michael Huggins, a Community Champion at the Kraft Foods site in Bournville, said: “It is a fantastic figure to raise for such a worthy cause. We are delighted that all our hard work and effort has paid off and I speak for everyone involved in the day, when I say a huge thank you to Harborne Pool and Fitness Centre, all the volunteers and everybody who has supported us along the way.”
With the money raised from the ‘Belly Flop Splash’ challenge, Kraft Foods has now donated over £13,000 to Acorns in the last 12 months alone.
Elinor Eustace, Corporate and Partnerships Manager at Acorns Children’s Hospice, said: “We would like to thank everyone at Kraft Foods for their continued passion, enthusiasm and support over the past 12 months. We have worked closely with the company for a number of years now, and are looking forward to working with them again in the future.
“It costs £750 per day for each child’s care and we rely on the community to fund the majority of our activities. The money raised by Kraft Foods will continue to help us to provide care and support for local life limited and life threatened children and their families.”
For more information about Kraft Foods’ community programme, please visit www.kraftfoodseurope.com.