‘Land Gold Women’ Film Premiere

Friday, January 16th, 2009


‘Land Gold Women’ National Film Premiere
Thursday 12 February 2009
Cineworld, Broad Street, Birmingham
After party at Peppers, Bishopsgate Street, Birmingham

The premiere of the UK’s first feature film about the controversial subject of ‘honour killings’ will take place in Birmingham on 12 February 2009, in advance of its national release in the spring.

Shot entirely on location in Birmingham, Land Gold Women follows the story of a British-Asian family caught between Eastern tradition, Western culture and political turbulence. At the core of the film is the relationship between father and daughter and how the dynamics of it play out when the daughter decides to take her life into her own hands.

This Anglo-Indian collaboration aims to highlight the problems of forced marriage and honour crime, which affect thousands of women in Britain and across the world.

The team that created Land Gold Women was led by Writer and Director Avantika Hari and Producer Vivek Agrawal, both from India. The film has already garnered major press attention both in India and the UK for its subject matter, storyline and cinematic quality. The crew comprises of technicians from eight different countries.

The star cast features; Narinder Samra (The One, Dirty War, Mistaken), Hassani Shapi (The World is Not Enough, Phantom Menace), Chris Villiers (Emmerdale, Mile High, The Scarlet Pimpernel), and Renu Brindle (Casualty, Torchwood). As well as Richard Kelly (Macbeth, Pills Thrills and Automobiles), Laila Vakil (Holby City, Eastenders, Doctors) and Ali Zahoor (Eastenders). The lead female role is played by Neelam Parmar who co-created and performed in “Terrorist! The Musical”, which was taken to the Edinburgh Fringe in 2007.

The film was shot entirely on location in Birmingham after Vivek and Avantika came across the work of Ashram Housing Association, who deal with over one hundred cases of forced marriage every year. Based in the city, Ashram is one of the leading providers of culturally-sensitive services in forced marriage and domestic violence. Vivek and Avantika worked closely with them on the film’s development.

Jas Bains, Ashram Chief Executive said, “Today, like every other day, scores of women here and abroad will be subjected to forced marriages and so-called honour crimes. This film is a superb, compelling and moving drama. But more than that, it marks a real watershed in raising awareness of this global problem and helping communities and organisations tackle the very important issue.”

The film’s writer and director, Avantika Hari said, “Since the feature portrays the difference between past and present, Birmingham offered the perfect visual backdrop for us. The city’s transformation from the old ‘workshop of the world’ to a cosmopolitan metropolis in a matter of decades offered the unique juxtaposition of old-world charm and modern sophistication that Land Gold Women required.”

Land Gold Women received initial locations support from the city’s film office, Film Birmingham and regional screen agency, Screen West Midlands. This was followed by on-going assistance from Film Birmingham throughout the production, including liaising with local police and support in searching for cast members. They also helped secure exclusive access to previously unused filming locations in the city.

The premiere of Land Gold Women will take place on Thursday 12 February at Cineworld, Broad Street, Birmingham. The premiere is being supported by Screen WM, through funding from Advantage West Midlands, the Regional Development Agency for the West Midlands.

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