383 Project and Rewired PR, both based in Birmingham’s Jewellery Quarter, were selected after a multi-agency pitch.
The campaign will include a re-brand for Style Birmingham, a fresh advertising creative, development of a new, interactive website, and year round PR, events and promotions to raise awareness of Birmingham’s retail offer and drive footfall across the city’s stores.
Retail Birmingham Business Improvement District was launched in 2007, and is a not for profit company representing over 1,000 retailers including Bullring, The Mailbox, Pallasades, Pavillions, Great Western Arcade and Picadilly Arcade.
Kevin Breese, General Manager at Harvey Nichols and chair of Retail Birmingham’s marketing group, said: “Retail Birmingham represents the entire spectrum, from designer fashion to leading high street names and independent stores.
“We wanted to appoint a marketing and PR team that would have the expertise, creativity and energy to support retailers through the current climate and maintain Birmingham’s leading position as the UK’s shopping destination of choice outside London.”
“Both 383 Project and Rewired PR impressed us with their original approach and ability to create fresh campaigns that will have real resonance for the city’s retail sector.”
John Newbold, Creative Director at 383 Project said:
“It’s an exciting time to be promoting the retail offer within the city. Building on our previous work with Retail Birmingham we’re keen to create a campaign which plays to Birmingham’s strengths and increases the brand perception on both a regional and national level.”
Ruth Ward, Managing Director of Rewired PR said:
“Having experienced Birmingham’s retail renaissance first hand over the past decade, it’s fantastic to have the opportunity to promote the city in this way. We’re looking forward to generating even greater interest in Birmingham as a shopping destination, from its big brands to the hidden gems.”