NEWS


Playing the Daily Commute

Tuesday, November 30th, 2010

Chromaroma

The daily commute is about to become playable following the beta launch of Chromaroma.

Created by Mudlark with investment from Channel 4 and Screen WM, Chromaroma is a playable storytelling platform built on the infrastructure of London. Using the Oyster network and Barclays Cycle Hire keys, every journey a player makes will take them further into the game.

Players can use the tube, train, trams, buses or a Barclays bike to play missions, capture stations, gain achievements, collect items and much more.

The online experience centres around a 3D interactive visualisation of a player’s journeys on the Tube Map. Commuters can see themselves moving around the City on the map, and their journey history becomes sharable, adaptable and playable.

Players can join a team to capture stations in a bid to own London, or set up smaller groups called “clubs” to set their own challenges. Gameplay is geared toward the physical, encouraging better physical health as well as highlighting better times or smarter ways to travel.

Toby Barnes, CEO at Mudlark said:
“The commute can often be an unpleasant experience. It’s synonymous with monotony. Similarly, the transport network which we use to commute is taken for granted, yet the fact that they exist and take us places is quite brilliant.

“Chromaroma brings a sense of magic to travel, to engage the commuter’s imagination, filling inner-city travel with a sense of play that goes beyond just checking in to the journeys you take and the people you take them with.”

Chromaroma will enter public beta on 30 November 2010.

For more information and to play Chromaroma, visit www.chromaroma.com. To find out more about Mudlark, visit www.wearemudlark.com.

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