Birmingham-based communications agency, Rewired, has been appointed by the BBC Good Food Show Winter 2016 to deliver PR and media relations activity in the Midlands, raising awareness of the Show and supporting ticket sales.
Taking place at the NEC in Birmingham from 24 – 27 November, the flagship BBC Good Food Show has a stellar line-up for 2016, including Paul Hollywood and Mary Berry, Tom Kerridge and the Hairy Bikers cooking live on stage, alongside Saturday Kitchen Live sessions.
The brief follows the successful delivery of targeted project work for national ticketing agent, The Ticket Factory, to support the company’s B2B strategy and business growth.
One of the UK’s leading national ticketing agents, The Ticket Factory sells around 2.5 million tickets a year for a range of events, and works with clients and exhibitions all over the UK to ticket events including Crufts, New Scientist Live and Autosport International.
Ruth Pipkin, managing director at Rewired said: “With over 250,000 visitors annually, the BBC Good Food Shows are regarded as some of the most successful consumer events in the UK. We’re excited to have the opportunity to support the flagship event here in the Midlands, particularly on the back of our campaign support for The Ticket Factory.”
The Rewired team for BBC Good Food Show Winter 2016 and The Ticket Factory includes account director, Natalie Merrix and account manager, Lina Solanki.
Based in Birmingham’s Jewellery Quarter, Rewired specialises in PR, social media and event management for clients across the retail and leisure, education and third sectors. Clients include the Mailbox, Cadbury World, Marco Pierre White Restaurants, Cure Leukaemia and Millennium Point.