Featuring live appearances from members of the This Morning family including Phillip Schofield and Holly Willoughby, the exhibition will feature all of the lifestyle elements associated with the award-winning show.
Working with Media 10, the leading independent events company in the UK, The Ticket Factory will be the official ticketing partner for the four-day exhibition which will take place at NEC from Thursday 18th May to Sunday 21st May 2017.
The Ticket Factory will also create a fully branded website for the spring show to provide a seamless ticketing experience for customers.
The show joins The Ticket Factory’s existing exhibition portfolio which includes Haymarket (Autosport International and The Clothes Show), River Street (BBC Good Food and BBC Gardeners’ World Live), Crufts and Motorcycle Live.
Commenting on the contract win, Stuart Cain, managing director of The Ticket Factory, said: “We’re now working with most of the UK’s top consumer exhibitions organisers so it’s good to add Media 10 to the portfolio, especially as we’ve a track record in helping deliver successful launches by building simple e-commerce customer journeys and providing impactful digital marketing support.”
Rob Nathan, group marketing director at Media 10, added: “The Ticket Factory has ticketed for some of the most renowned exhibitions in the UK, and has showcased that it is one of the industry leaders in providing fully event branded, responsive ticketing websites. We are confident that their experience will allow us to launch this exciting new show and attract visitors from across the UK and beyond.”