B2C • Charity, Health
Children with Cancer UK
Leading national charity dedicated to fighting childhood cancer
MISSION:
Working with Children with Cancer UK on PR activity, we help to mark and raise awareness of various milestones, moments and events, as well as support the in-house marketing team with ad-hoc requests and media opportunities. An overarching communications strategy helps to reinforce Children with Cancer UK as the leading children’s cancer charity and establishes the charity as an authoritative voice on issues and topics relating to childhood cancer care, treatment and research.
Approach:
Bringing various marketing campaigns to life through creative comms opportunities, such as Children Cancer Awareness Month (CCAM) and Christmas, we produce media opportunities that raise awareness of childhood cancer, research, as well as the charity’s welfare projecting, fundraising activities and events and campaigning work.
HIGHLIGHTS:
Spearheading monthly regional case studies to tell the stories of real-life families and highlight the support that Children with Cancer UK offers children and their families all-year-round, which to-date has resulted in key regional and national coverage including The Sun, The Mirror, NottinghamLive and GloucestershireLive, to name a few.
