B2B • Charity, Health
Cure Leukaemia
Mission possible
MISSION:
Working with Cure Leukaemia as they launched a £3 million national blood cancer trials network, funding specialist research nurses across the UK, moving from a regional charity to having a national presence, Rewired delivered a comprehensive and creative PR campaign to launch Cure Leukaemia’s ‘Put Us Out of Business’ campaign to inspire business organisations in the region to support the leading Birmingham-based charity to accelerate the search for a cure for blood cancer within the next 15 years.
Approach:
A key focus and message for the launch was highlighting to diverse business audiences and networks the significant impact of Cure Leukaemia’s partnership with Deutsche Bank, worth over £2m to the charity over 2 years, which has enabled investment in the new centre in Birmingham in addition to supporting the national expansion.
HIGHLIGHTS:
Under our creative campaign banner #missionpossible – momentum gathered for weeks leading up to the main launch which included guest speakers Andy Street OBE. Mayor of the West Midlands, and the Chief Executives of Greater Birmingham Chambers of Commerce and the West Midlands Growth Company.
