B2B • REAL ESTATE, Logistics
Firethorn Trust
Burning ambition
MISSION:
Firethorn is an ambitious growing investor developer with strong core values and a dynamic young brand which was founded in 2018. With excellent team expertise, exciting projects in the pipeline and lots of news to share, we were appointed in 2020 to help Firethorn raise market awareness of its brand and projects. Being entrepreneurial and agile, experts in their field and driven by their commitment to sustainability and quality, Firethorn has all the foundations for PR success.
Approach:
Delivering services right across the spectrum, we support Firethorn with brand positioning and messaging, website content, corporate and development PR, thought leadership articles, social media activity, writing award entries and managing Firethorn’s partnership with Groundwork UK around charitable investments. Having helped to devise its content strategy and delivering a wide range of services for Firethorn means that we are deeply engrained in the brand and its values which helps us to deliver consistent brand messaging and communications.
HIGHLIGHTS:
Delivering regular news updates across its property portfolio, achieving Q&As and lengthy features in React and Property Week, we have had the pleasure of supporting Firethorn with its corporate messaging and positioning around the sale of its logistics portfolio to Cain International for £550m, alongside the launch of its new Living platform, focused on PBSA and BTR.
We also love to shout about clients’ achievements and write compelling award entries - achieving recognition in its industry; Firethorn was named ‘Developer of the Year’ in the IAS Awards 2022 and ‘Best Industrial and Logistics Specialists’ in the Estate Gazettes Awards 2023. Across 12 months, we secured 221 pieces of positive media coverage, reaching an audience of 22.7 million readers across print and online publications.
Being such an authentic and focused brand, it’s not hard to see why Firethorn has become one of the market-leading names in the industrial and logistics sector in a relatively short time.
COVERAGE IN PROPERTY WEEK