B2B • Manufacturing, Fire Safety
JELD-WEN UK
Shutting the door on risk
MISSION:
JELD-WEN UK is the UK’s leading doorset manufacturer, with a strong commitment to premium quality and exceptional design. With a 30-year heritage of delivering expert craftsmanship, the industry-leading manufacturer offers an extensive and diverse product portfolio.
We have delivered strategic PR and comms activity and a proactive press office for more than three years. Increasing awareness of the JELD-WEN UK brand, the strength and impact of our work has helped to position the manufacturer as an expert and authoritative voice in the market, whilst showcasing the quality and application of its products for the commercial sector.
Approach:
Our creative comms strategy combines proactive press office activity with the delivery of bespoke campaigns and high-profile media partnerships, with a focus on promoting product news, generating evergreen content and securing substantive editorial features in key, hard-to-reach media titles.
We have supported a range of new launches, highlighting the breadth of JELD-WEN’s growing product offering. This has been complemented by longer-form features, case studies and thought-leadership articles, which convey the brand’s product innovations, unrivalled sector knowledge and technical expertise.
Positioning JELD-WEN as a trusted voice on key industry topics through data and survey led campaigns, we have produced original, hard-hitting white papers covering fire safety and student security. This has enabled us to bring new insights, statistics and recommendations to the market, while generating strong editorial coverage.
HIGHLIGHTS:
Designed to brand awareness, build credibility and establish authority in the market, our multi-strand comms strategy has generated regular, high quality editorial coverage for JELD-WEN UK. Meanwhile, we have created rich, relevant content for new sectors in the built environment, reaching a range of audiences to secure over 150 pieces of positive editorial coverage in target press since 2022.
With two industry surveys, three in-depth white papers and a number of high-profile media partnerships with titles including Inside Housing, Building and Architects’ Datafile, we have achieved impressive print and digital reach across a variety of channels, generating high campaign engagement and new sales opportunities.
