B2C • COMMUNITY
Mondelez International
Investing in communities
MISSION:
We have been working with Mondelez International (formally Cadbury) for over 15 years, to profile its extensive Community Programme and The Cadbury Foundation on a national and regional basis. Inspired by the pioneering work of Richard and George Cadbury, and their support for the workforce and local communities, The Cadbury Foundation was established in 1935 and continues their legacy to this day.
Approach:
Our partnership with Mondelez International has seen us work closely with the senior management team to secure regional and national business profile interviews, draft award entries and support with social media content across the company’s global channels.
At the heart of our work is our support for Mondelez’s site champions to profile the positive impact they make in communities around their UK sites and offices, including employee-led initiatives such as Your Charity Your Choice, team and individual fundraising and volunteering.
We’ve also helped to spread the word and secure headlines for wider partnerships including the British Paralympic Association, Food and Drink Federation and FareShare.
HIGHLIGHTS:
Our work with Mondelez has seen us deliver extensive coverage across the UK to promote the positive impact that is made within local communities. We’ve supported initiatives such as Health for Life, which provides schools with funding, training and resources to develop a school-wide, healthy lifestyle ethos, focusing on physical activity, growing food, healthy eating and cooking skills, and The Cadbury Foundation’s partnership with Fareshare, including the launch of an innovative project to deliver community meal production and training kitchens in the Midlands and Yorkshire.
