Rewired wins national PR brief for The Entertainer
Leading toy retailer, The Entertainer, has appointed Rewired to deliver its national PR strategy and ongoing campaign support.
Following a competitive pitch process, Rewired has been selected to work closely with The Entertainer’s marketing team to support the business’ national PR strategy, including the ongoing press office and additional campaign activity.
Founded in 1981 by Buckinghamshire husband and wife team, Gary and Catherine Grant, The Entertainer is the largest family-owned toyshop chain in the UK. It has over 170 stores and a strong online presence at www.TheToyShop.com, which offers a 30-minute click-and-collect service and attracts over 29 million unique visitors annually.
The Entertainer adds to Rewired’s extensive portfolio of retail and leisure clients including Heal’s, Derbion, Cadbury World and Twycross Zoo.
Ruth Pipkin, managing director at Rewired, said:
“The Entertainer was looking for an agency to provide a fresh take on its communications and drive online sales, as well as raising the profile of its charitable work.
We’re looking forward to bringing together our experience and insight to drive awareness of The Entertainer and its strong values, alongside creating a programme of exciting campaigns and immersive experiences to drive footfall and sales. With a busy year ahead for the brand and the toy world, it’s a great time for us to be supporting The Entertainer’s team.”
David Westman, PR manager at The Entertainer, said:
“There are a number of significant milestones planned at The Entertainer over the years ahead and we’re thrilled to have the team at Rewired on board to help us maximise our activity. Rewired has a strong history of working with retail clients and the team’s reputation for creativity and driving customer engagement aligns with our continued mission to be the best-loved toyshop - one child, one community at a time.”