Delivering a B2B PR strategy
At Rewired, we’re proud to deliver strategic B2B PR services for national and regional brands across a variety of sectors - from real estate and logistics, to financial services, professional services, and manufacturing.
For prospective clients, their first consideration will be: what value can a B2B PR agency add to their marketing strategy?
Here, we explain the key PR tactics behind a successful campaign, and what you can expect from working with an experienced PR agency like Rewired.
What value can we add as specialists in B2B PR?
A B2B PR agency is often appointed to propel brand visibility and awareness. This can be achieved through the implementation of creative communication strategies, with high quality content that is tailored to your brand and business objectives.
A strategic B2B communications campaign will be focused on reaching and engaging with an organisation’s target customers and stakeholders. As a PR agency, we look to support this goal by increasing brand awareness across a range of online and offline channels, showcasing your business’ expertise in a way that gets people talking. In turn, this will help to increase your share of voice, boost stakeholder engagement and foster customer loyalty.
Our B2B PR tactics are wide-ranging and can be tailored to suit your budget and requirements. B2B PR is not just about product news, we will advise on and tailor a B2B PR strategy that includes:
Promoting business and product announcements
Building the profile of your people
Crafting compelling customer case studies
Delivering survey or research-led campaigns
Securing thought leadership articles
Writing opinion and commentary pieces
Crafting industry award submissions
Devising creative activations
Maximising media partnerships
Managing events, speaker opportunities and round-table participation
Producing website, blog and social media content
So, while introducing a brand’s new product or service is an important part of ongoing B2B PR - helping to highlight business growth or commercial success - there are many other elements which make up a successful and engaging B2B PR strategy.
Thought leadership
B2B PR gives you the opportunity, and space, to really get under the skin of a key industry theme or issue - helping to bring your brand’s expertise and knowledge to the fore, in turn establishing credibility against competitors.
Are you an expert in your field? Through a strategic mix of comment pieces, Q&As, blog posts and in-depth thought leadership, B2B PR can enable you to get your message across - not just in a soundbite or snappy headline, but in the depth and breadth of detail that is often required for more technical, niche or specialised topics.
This content can help to position your brand as an authoritative voice in your sector, while also bringing a sense of personality and a human ‘face’ to the business. As your profile grows, this can go on to open the door to additional PR opportunities for company spokespeople, including speaker slots, events, podcast appearances and national / regional broadcast interviews.
Your call to action
But what if you want to go one step further? Through the delivery of original and in-depth B2B PR campaigns - based on new research or survey findings - you can help to lead the conversation around a particular topic or issue. White papers can bring new insights, statistics and recommendations to your market, while also generating strong editorial coverage in key trade press.
A great vehicle in which to raise awareness, spark debate and build credibility, campaign-led PR activity can also help you to target the audiences that you want to reach - from fellow businesses and competitors, to industry bodies and government. In turn, brands are empowered to rally for change, set the agenda and deliver real impact.
Working with the media
This is where a PR agency can deliver the most value. At Rewired, we pride ourselves on becoming an extension of our clients’ teams, representing their product and services to key individuals in the media, and ensuring their stories are told to the right audience, on the right channel, and at the right time.
With strong B2B media relationships and an in-depth knowledge of trade media outlets across a number of sectors, we will generate positive media coverage whilst building a schedule of ongoing press opportunities - from regular features and opinion pieces, to proactive comment opportunities, as well as in-depth thought leadership or maximising the value of bespoke media partnerships.
Working with an experienced B2B PR agency
A successful relationship between a brand and its B2B PR agency is built on a sense of trust and transparency. With a clear agreement on ‘what success looks like’, we will deliver comms activity that hits every KPI.
As trusted advisors, who have a deep understanding of your mission and objectives, a great B2B PR agency should be deeply engrained in your organisation’s values, not only meeting the immediate needs of the business, but also proactively identifying opportunities to ensure maximum impact and return.
Through the successful delivery of consistent and on-brand messaging and communications, the best PR agency can help to take your brand to the next level - boosting visibility, driving engagement, and building long-term growth.